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The Nonprofit Summer Reading List

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. While it might seem a little early to start thinking about 2020 to some […]

Social Media Engagement: A How-To Guide

With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]

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How to Write a Winning Fundraising Appeal

Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

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Online Marketing: 10 Things Nonprofits Should Consider

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a […]

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5 Versatile Fundraising Strategies for Small Nonprofits

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t […]

This image depicts 3 hearts on a tic tac toe game, representing the three annual giving strategies for nonprofits explained in the article

3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]

This image portrays graphs and analytic reports on a desk representing the importance of data for nonprofit campaign retrospectives

How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]

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7 Tips for a Successful Content Marketing Strategy

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to […]

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4 Strategies to Retain Your #GivingTuesday Donors

Look at you, rockstar! Nailing #GivingTuesday like a boss. Smiling from ear to ear. Radiating a post-gift glow. Blushing over all those new donors. I hope your #GivingTuesday exceeded your every expectation whether you doubled your fundraising goals or tried something completely and out of the box this year. And if you sat this year out, […]

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How Your Nonprofit Can Partner with Local Businesses

When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially […]

fundraising technology importance for nonprofit events

5 Tech-Savvy Fundraising Strategies for Your Next Event

One of the most tried and true fundraising strategies for most nonprofits is events. But are you getting the most out of your events? After all, the people who attend are your most important supporters. These people give you their time – something they’ll never get back. So how do you get more people excited […]

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Why Do Nonprofits Need Marketing Automation?

Imagine having the ability to get in touch with your supporters in a myriad of ways, immersing them in engagement with your organization in all of the following ways: Automatically send an email to constituents on their birthday. Trigger a series of timed welcome emails to a donor after the first time they give. Test […]