Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]
Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]
Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]
When chosen carefully, the right words can prompt an audience to invest in your cause and spread your mission to the world. Below, we’ve rounded up 30 power words that convert on social media. But first, we dig into the science of copywriting and the psychology of headlines. Why Use Power Words? The right words in your online messages can […]
Make sure you are all rowing in the same direction when using social media to promote events. Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in […]
It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]
Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has also ushered in a new wave of […]
Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be a […]
If you’re anything like us, you’re using the first few weeks of January to map out your organization’s goals for the year. While some new year’s resolutions revolve around keeping the staff fridge clean, others are decidedly more high-level. In 2015, more marketing departments are trying to operate like newsrooms, and as such, the content calendar […]
The word “content” has become a catchall for anything you write, create, or curate, and share on the internet. but what does it mean to produce content as a business or organization? and how can you do it without annoying or over-saturating your audience?
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence. To recap, “brand filters” are a series of key words—no more than three or four— that describe the essence […]
Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
We're putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community. Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content. A curated series of videos asks not-for-profit marketers to share advice for each other. Click "Add Your Story" to contribute.
Viral Campaigns: Are They Part of Your Social Media Content Strategy? 7 Factors That Will Help Make Impact
Although more and more nonprofits are beginning to realize that social media is not just about broadcasting, there’s still much frustration around the notion of “going viral,” as if that is the Holy Grail of social media success. And who are we kidding; it is. What nonprofit doesn’t want their message to have that level […]
Lessons for Nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, C ( Group teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Canadian talent across the country. Past nominees include The Stills, […]
Is pinning wining? The image-based social network Pinterest has come fast out of left field, suddenly attracting more daily users than big-wig social networks like Goolge+ and LinkedIn. How does Pinterest redefine social shopping, and what are the implications for your brand?
This post appeared on Mashable, though it was originally published on the American Express OPEN Forum. It has been repurposed here for the CRESCENT community. What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it. Earlier this […]
Fifty years ago, we started using the word “networking” to describe the act of building relationships for the purpose of professional development. At that time (circa 1960), “networking” meant growing connections; it meant handing your business card to the right person at the right cocktail party or luncheon. Before 1960, we barely used the word “networking,” save for a brief […]