Nonprofit event balloons

Is Your Event Insta-Worthy? How to Make Your Event Pop on Social Media

Learn about the value of making your events insta-worthy and let your event participants do your marketing for you.  If you’ve read my articles in the past, you know that I’m all about working smart, not hard. Now, let me clarify that I don’t mean “don’t do work.” Still work hard. But find ways to […]

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3 Simple Donor Retention Strategies for Social Media

According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]

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The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]

Social Media Engagement: A How-To Guide

With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]

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How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a […]

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How to Boost Your Instagram Marketing

  With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world. The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are taking full advantage of the […]

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Extend Your Nonprofit’s Reach with Paid Ads

A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]

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6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

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4 Social Media Features to Add to Your Organization’s Routine

Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social media features can be overwhelming. Let’s go through some of the basics so you can make […]

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10 Tried-and-True Content Formats for Nonprofits

Tired of sharing “updates” all the time? Your readers probably are too. But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. 1. How-to Articles In an easy-to-follow format, provide your readers with […]

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Top Facebook Blunders That Hurt Year-End Fundraising

Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources […]

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The Anatomy of a Great Social Media Post

When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple […]