Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social media features can be overwhelming. Let’s go through some of the basics so you can make […]
Tired of sharing “updates” all the time? Your readers probably are too. But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. 1. How-to Articles In an easy-to-follow format, provide your readers with […]
Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources […]
When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple […]
Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]
Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]
Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]
Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]
When chosen carefully, the right words can prompt an audience to invest in your cause and spread your mission to the world. Below, we’ve rounded up 30 power words that convert on social media. But first, we dig into the science of copywriting and the psychology of headlines. Why Use Power Words? The right words in your online messages can […]
Make sure you are all rowing in the same direction when using social media to promote events. Recently a friend asked me for suggestions for using social media for community events, specifically a local, community-based rowing crew club in which she and her children are involved. Her goals: more exposure, promote programs, increase interest in […]
It’s time we talk about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile-first users. Your reluctance to try video. Your fear of spending money on social ads. […]
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]
Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
For the not-for-profit marketer, life has never been so hectic: Not only do you have to worry about messaging and/or campaigning, you also have to figure out how to iterate in a volatile digital world. While the web has made our jobs (and lives) more complex, it has also ushered in a new wave of […]
Gone are the days when a major celebrity endorsement was the only way a brand could elevate their cultural clout. Or, perhaps I should write “gone are the days of influence as we knew it.” Social media has ushered in a brave new world of fame where every user has the opportunity to be a […]
If you’re anything like us, you’re using the first few weeks of January to map out your organization’s goals for the year. While some new year’s resolutions revolve around keeping the staff fridge clean, others are decidedly more high-level. In 2015, more marketing departments are trying to operate like newsrooms, and as such, the content calendar […]
The word “content” has become a catchall for anything you write, create, or curate, and share on the internet. but what does it mean to produce content as a business or organization? and how can you do it without annoying or over-saturating your audience?
In an earlier article, we wrote about how brand filters help organizations manage their brand assets and brand behaviour. Today, we look at how these brand filters drive the creative direction and content of your brand’s social media presence. To recap, “brand filters” are a series of key words—no more than three or four— that describe the essence […]
Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
We're putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community. Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content. A curated series of videos asks not-for-profit marketers to share advice for each other. Click "Add Your Story" to contribute.