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How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a […]

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How to Boost Your Instagram Marketing

  With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world. The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are taking full advantage of the […]

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Extend Your Nonprofit’s Reach with Paid Ads

A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]

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6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

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4 Social Media Features to Add to Your Organization’s Routine

Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social media features can be overwhelming. Let’s go through some of the basics so you can make […]

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10 Tried-and-True Content Formats for Nonprofits

Tired of sharing “updates” all the time? Your readers probably are too. But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. 1. How-to Articles In an easy-to-follow format, provide your readers with […]

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Top Facebook Blunders That Hurt Year-End Fundraising

Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources […]

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The Anatomy of a Great Social Media Post

When it comes to marketing, social media should be your organization’s go-to tool. It helps you reach a wider audience, engage with distant supporters, draw people to your website and legitimize your brand. Although managing multiple accounts for your organization may seem confusing and overwhelming at first, good social media content actually follows a pretty simple […]

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How to Engage Supporters with Instagram Stories (With 5 Nonprofit Examples)

Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]

content marketing for nonprofits

4 Content Tactics to Boost your Nonprofit Marketing

Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]

nonprofit customer service

3 Ways to Improve Your Nonprofit’s Customer Service

Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]

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The Ultimate Guide To Building An Email List

Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]