Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act. Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]
Social Media
7 Tips to Find the Right Nonprofit Influencers for Your Organization
Nonprofit organizations need to market themselves as much as any other business in the world. Nonprofit influencers can help you do this. These individuals help increase awareness of your mission, garner support for new initiatives, and improve your online reach. Their participation can inspire new audiences to engage with your organization, as well as reignite the […]
What Is TikTok and Should Your Nonprofit Be Using It?
TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to […]
2 Social Media Metrics Your Nonprofit Should Be Tracking
There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance. Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can […]
Beginner Tips For Nonprofits Looking To Make The Most Of Their Social Media Presence
Social media is an important part of the overall marketing strategy for most nonprofits today. It’s an easy and cost-effective way to reach out to a targeted audience and educate them about your cause. Why is social media for nonprofits a great tool to use? It can help you: Drive traffic to your website Generate brand […]
12 Tips for writing engaging social media captions
Writing social media captions can be a bummer sometimes, especially for nonprofits. You want to engage your audience and get them to show their support by liking, sharing, or starting conversations but, with all the options on their news feed, how do you get them to stop scrolling and read your caption? We’ve got you […]
Strategic Communication: External Nonprofit Communication
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases […]
Back-To-The-Basic Techniques for Social Media: How-To Use Social Media to Spread Your Mission and Message
As nonprofit professionals, oftentimes one of our greatest tasks is advocacy. We know we need to raise awareness and educate the community about our causes in order to seek the support we need. In this digital day and age, there are more opportunities than ever to reach who you are looking for, especially using techniques […]
Does Budget Matter for Great Nonprofit Videos?
Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]
3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]
2021 Cause Awareness & Giving Day Calendar for Nonprofits
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising and social media awareness campaigns. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List of Commemorative Months. January 17: World Religion Day — #WorldReligionDay 18: Martin Luther King, Jr. Day of Service — #MLKDay 28: Data Privacy Day — #DataPrivacyDay […]
How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!
As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three categories: Education Entertainment Empowerment Here’s How: Education […]