Tired of sharing “updates” all the time? Your readers probably are too. But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. 1. How-to Articles In an easy-to-follow format, provide your readers with […]
Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to […]
With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, grammar, and creating effective marketing […]
Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]
Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]
Like many nonprofits and social enterprises you may be scratching your head and wondering how an Instagram presence can help you contribute to social good in a creative and heroic way. With all the noise out there, how can you be sure that your efforts are even moving the needle for your cause? You know that […]
Somewhat surprisingly, many Nonprofits are still feeling shy about their Social Media presence. Social Media Marketing is increasingly necessary for nonprofits; it is an effective and cost-efficient tool to increase your reach and awareness. There are 2.8 billion active social media users worldwide, so this is the medium where you want your nonprofit to be, […]
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]
Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project conference and in his keynote […]
Lately, I’ve had the opportunity to sit in on a few seminars where the presenters made consorted efforts to discuss successful yet low-budget (or shall we say “cost efficient”) marketing/communications initiatives for non-profit causes, reinforcing that it is possible to do a lot with a little. At the bottom of this article, I’ve included screenshots and […]
I’d like to begin with some questions: In this world of instant transmission and easy access to information, are we engaging more, or are we more easily distracted? When I say “we,” I mean it in the grandest sense of the term: we as businesses and organizations, we as marketers and consumers, and we as […]
The word “content” has become a catchall for anything you write, create, or curate, and share on the internet. but what does it mean to produce content as a business or organization? and how can you do it without annoying or over-saturating your audience?
I participated in a conference this week (a big thank you to our friends at Blackbaud) and while each of the presenters got up and spoke to their specific area of expertise (design, email, website strategy, marketing automation, or technology) there was a resonating theme that jumped out (well for me anyway) and that was […]
With the popularity and responses to our article on brand filters, I thought I would delve a little more into the topic of branding and specifically your brand positioning and image. Here are a few benchmarks for assessing the strength of your brand position/image: 1) Common understanding (of your positioning): this boils down to how […]
You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]
How does your brand behave? What values influence or inform its actions? How do we make decisions that are “on brand”, and how do we communicate consistently?
We're putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community. Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content. A curated series of videos asks not-for-profit marketers to share advice for each other. Click "Add Your Story" to contribute.