Stories are an incredible tool for non-profit fundraising. Stories help non-profits illustrate their compelling reasons for giving in a way that makes sense to people who aren’t doing the work day in and day out. And when a fundraising appeal is easy to understand, there’s one less barrier to someone donating. Your non-profit has lots […]
Storytelling
3 Content Creation Tips For When You’re Short On Time
It’s no secret that most of us in the nonprofit industry wear many hats throughout the day. Often, that means we’re pressed for time. That also means that we’re likely to devote less time to things that feel like they’re not directly contributing to your nonprofit’s bottom line. If that’s how you’re approaching the content […]
4 Key Ingredients to A Good Story: How to Tell Compelling Nonprofit Stories
Over centuries, storytelling has followed a similar pattern. Once you’ve cracked the code to the pattern, you’ll find that telling compelling nonprofit stories becomes less overwhelming and more manageable. You can apply the same blueprint again and again and know the stories will be well received by your audience. Below I’ll break a good story […]
4 Tips For Telling Nonprofit Stories About Difficult Subjects
In the nonprofit world, we often walk a delicate tightrope when it comes to the stories we tell. Many nonprofits deal with difficult subjects—illness, hunger, abuse, war, loneliness, addiction—and it’s often detailed accounts of those subjects that inspire people to give. However, raising money isn’t as simple as telling difficult nonprofit stories every single day. In fact, telling […]
Strategic Communication: External Nonprofit Communication
Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases […]
Does Budget Matter for Great Nonprofit Videos?
Eighty-five percent of internet users in the United States watch monthly video content, while 54% express wanting to see more video content from the brands they support. Videos have become a favorite content type for social media users, but when brands are competing for supporter attention, does it matter if your video has high production value? Below, […]
A Beginner’s Guide to Visual Storytelling in Your Nonprofit Communications
Show Don’t Tell in Nonprofit Communications Choosing the right digital medium for fundraising ventures has never been so important. With the entire world online and on social media daily, using visual storytelling will help your nonprofit connect with the right supporters. There are many options when it comes to visual storytelling. You can use a […]
3 Tips to Hook Your Nonprofit Audience’s Attention from the Beginning
How-To Write a Stellar Opening Statement That Will Draw Your Nonprofit Audience’s Attention in Immediately What is the difference between content that captures your nonprofit audience’s attention and draws them in and content that people just scroll past or send to “spam?” It’s all about the hook. A hook is your opener. It’s the attention grabber that entices […]
Storytelling Ethics 101: Protecting Anonymity
As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]
How to Create Quality Nonprofit Content: Get Your Audience to Consistently Open, Click, and Engage!
As a non-profit professional, you know how important it is to have continual contact with your constituents. But you’re struggling to know what to say. How do you create quality nonprofit content to connect with your audience and keep them engaged? Quality nonprofit content can often be broken into three categories: Education Entertainment Empowerment Here’s How: Education […]
8 GivingTuesday Email Examples that Inspire and Convert
It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]
6 Storytelling Secrets for Nonprofit Professionals
Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: Secret #1 – Know your […]