Prior to the COVID-19 pandemic, nonprofits had a fairly reliable formula for determining the best times, days, and ways to market on social media. However, with more people working remotely and looking for virtual connections, there’s a need for a more fluid social media marketing strategy. COVID-19 has taught us several marketing lessons, such as taking […]
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8 GivingTuesday Email Examples that Inspire and Convert
It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]
Livestream Fundraising: What It Is and How to Do It
By the end of 2020, it’s expected that 82% of internet traffic will come from livestreams. In 2019 alone, people watched 1.1 billion hours of live video. Livestreaming was gaining popularity before COVID-19, but in light of the global pandemic, it has become an even more useful tool for nonprofits to connect with and grow their audiences […]
How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday
Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the […]
How to Use Instagram Reels to Engage Your Nonprofit Supporters
In early August, Instagram launched a new feature called Instagram Reels. It has been described as the company’s response to TikTok, a popular app that allows users to make 15 to 60 second videos using creative editing and audio tools. In this post, we’ll give you a quick crash course that covers: What exactly Instagram Reels […]
3 Major Reasons to Host a Peer-to-Peer Fundraiser
Peer-to-peer fundraising (also known as social, P2P, or DIY fundraising) is an effective way to raise money for any cause. With this type of campaign, you enlist dedicated supporters to fundraise on your behalf. Typically, you equip each participant with a custom-built personal fundraising page, which they then share with their family and friends. The ultimate goal […]
CPO Website: Re-designed and re-engineered for an engaging user-experience and optimized content management
The best websites employ a user-experience strategy focussed on fulfilling end-user needs. For a regulatory college, their two primary audiences – members and the public, have very different needs. The College of Psychologists of Ontario (CPO) worked with C(Group to conduct research to understand their specific communication needs and to develop a strategy that would […]
How to Build Trust Through Social Media
It was Booker T. Washington who said; “Those who are happiest are those who do the most for others.” It’s such a deeply human trait to feel good about helping others ― which is why nonprofits are so important. Nonprofits can use social media as a tool to; Raise awareness for their cause Scale their […]
The Anatomy of an Effective Fundraiser Letter
Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This […]
How to do social media marketing during the pandemic
With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even […]
Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond
In-person peer-to-peer (P2P) events have been one of the types of P2P campaigns most affected by the COVID-19 pandemic. The in-person to virtual paradigm of the Spring was very reactive in nature, propelled by uncertainty and fear. Moving into Fall 2020 and Spring 2021, we now understand more about the necessary precautions, such as the importance of […]
What COVID-19 Has Taught Us About Marketing
The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]