Hand raising a paperboard pink brain representing social science and the impact in fundraising

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

Nonprofit event balloons

Is Your Event Insta-Worthy? How to Make Your Event Pop on Social Media

Learn about the value of making your events insta-worthy and let your event participants do your marketing for you.  If you’ve read my articles in the past, you know that I’m all about working smart, not hard. Now, let me clarify that I don’t mean “don’t do work.” Still work hard. But find ways to […]

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3 Simple Donor Retention Strategies for Social Media

According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]

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How to Harness the Fundraising Power of Twitch

The internet is and always has been a growing world of innovation and connectivity. In the last 15 years, online influencers and content creators have become a new form of celebrity. These content creators are ever expanding – now into live interactive content such as video live streaming on platforms such as Twitch. The internet makes […]

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Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

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11 Ways to Make the Most of the Summer Slump

Summer is an exciting time of year for outdoor activities, family vacations, and backyard BBQs. There are also plenty of opportunities for fundraising, but many nonprofits still struggle with engagement during summer months. You can use the slower summer months to focus on activities you aren’t able to prioritize when your team is swamped with donor […]

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The Nonprofit Summer Reading List

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. While it might seem a little early to start thinking about 2020 to some […]

Top 10 TED Talks for Nonprofit Leaders

This article by Will Schmidt was published on Classy. Read the original article here. TED believes in the power of ideas to change attitudes, lives, and the world. That likely sounds familiar to nonprofits and professionals across the social sector who operate with a very similar mindset. As such, it makes TED Talks a wellspring of inspiration and motivation for […]

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The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]

Social Media Engagement: A How-To Guide

With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]

7 Ways to Upgrade Your Nonprofit Donation Page [INFOGRAPHIC]

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media, or your blog, your nonprofit donation page needs to be banging all 8 cylinders. Or at least 7. Elevation recently published this snazzy infographic running down 7 ways to […]

This image portrays a photographer taking a photo shot and represents the importance of good images for social media advertising for nonprofits

How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a […]