The Oxford English Dictionary defines artificial intelligence as the “theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” According to the Brookings Institute, nonprofit organizations are showing a surging interest in tapping into the capabilities of not only artificial intelligence […]
Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]
When nonprofits and local businesses work together, both parties reap the benefits. The nonprofit gets the word out about its cause and expands its donor base, and the business boosts its sales and exposure in the community. It may sound too good to be true, but it’s really not. Here’s how to reach out to socially […]
In working with dozens of faith-focused organizations on year-end giving programs, I have found that there are five basic rules that must guide your strategy if you want to steadily increase year-end giving each and every year: Rule #1: Make Sure Your Message is Consistent The first rule for strong generosity at the end of the year […]
As a nonprofit, you have a mission, and that’s usually a contribution or benefit to society, people, the environment, animals, or some other cause. Whatever it is, you provide a service without the reward of big profits. You’re humble. What you make is funneled back into programs, staff, and projects. So, you’re safe from hacking, […]
Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources […]
As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]
It’s here! Our 2015 Benchmark Report is finally ready. Request your copy now. A special thanks to those who provided feedback and enabled us to highlight these key insights for the sector. Read the report for all the insights, but overall we saw a demonstrated need (by nonprofits) to focus on brand awareness and an […]
CRESCENT's senior team was at the RGD's Head Start event
C ( Group Helped the #1 US Nonprofit for Animals Design an App to Show a Man What His New Best Friend Looks Like
We're proud to be a part of the Best Friend Animal Society's mission to start seeing and saving invisible dogs.
Late last month, the Registered Graphic Designers of Ontario presented to the Canadian Society of Association Executives at their Winter Summit, an event organized to help senior association members develop their leadership skills. A panel of RGD members, including C ( Group’s own Laura Sellors, spoke on the importance of design thinking when approaching communications projects. Laura spoke on C ( Group’s […]
It was a night to remember: last Tuesday evening, the RGD (Registered Graphic Designers of Ontario) hosted a gala at the Prefix Institute of Contemporary Art to recognize their sponsors and to launch their fabulous logo agenda for 2012. It’s was a night of good wine and great company! Above: RGD President Lionel Gadoury, RGD Director of Communications Hilary […]
It's golden when our clients shine
In this video, Dianne Jojic, Primary Years Program Co-ordinator for UCC, tells of her experience working with CRESCENT.
As we’ve noted in earlier posts, the RGD (Registered Graphic Designers) have selected C ( Group’s work to be included in their annual Logo Agenda. Three of our logos will be showcased, including our work for the Transitional Council of the College of Kinesiologists of Ontario (see below). We’re thrilled to be included in the […]
Social media is just that—social ! Channels such as Linkedin, Facebook, and Twitter are excellent platforms for community and conversation, and most of all, social media is a great way of mapping the growth of your brand’s online enterprise. Any good social media plan incorporates a social listening strategy. Who is talking about your brand […]
Crescent recognized for creative excellence by the RGD for our work with Brokerworks
Each year, the Registered Graphic Designers of Ontario (RGD) puts together a fabulous logo agenda showcasing the best work in graphic communications. C ( Group is proud to announce that we’ve received awards in three categories, including an award of excellence for our work for Gemini Power Corp. More details to come!