As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the Read More
With more than 51% of web traffic viewed on mobile devices, it’s a no-brainer to make sure your nonprofit’s website is responsive. People aren’t just looking at social media or emails on their phones and tablets anymore — they’re creating sophisticated videos, filling Read More
It’s time we talk about how you’re using social media. That’s right, this is an intervention.
We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your Read More
Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization.
To make the buying process a little less intimidating, here are some of our favorite Read More
New data from Read More
Many not-for-profit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an electronic or online donation is a capability even the smallest not-for-profit organizations would possess. Online donations Read More
Innovation, disruption, transformation… these are the new buzz words of business today. Leading companies in all sectors are those that are succeeding at one or more of those things (although I would argue that those are all synonyms for the same thing). Last week I was at the Sandbox Project Read More
As December pushes on and signals the final days of 2014, I paused for a moment to look forward and really take stock of what Crescent will be building in 2015, and most of it revolves around the mobile experience.
Six in ten Canadians access the internet via their smartphones on a daily Read More
When asked about relative importance, in the grand hierarchy of all marketing materials, we all know it, the website tops the list. In fact, 91% agree that the website is the most important communications channel used by nonprofits*.
Other channels like email marketing and social media Read More
Lessons for nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, Crescent teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Read More