NP Channel

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3 Weeks Until #GivingTuesday! Is Your Organization Ready?

#GivingTuesday is less than three weeks away… is your organization ready to leverage this global day of giving? From fundraising to just plain old engagement and awareness, there are many ways organizations across the social good ecosystem can participate. Read on for tips and resources on how to make an impact and start the season […]

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience By listening to […]

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Telling Better Stories During Year-End Fundraising

Storytelling is an innate part of fundraising. Whether or not we do it intentionally, we are always in the midst of constructing a narrative about our organization, its work and why people should support it. During year-end fundraising campaigns, organizations tend to step up their storytelling efforts ten-fold. Some campaigns are even built around a single story. […]

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Dealing with negative comments on social media

We all know that social media is a great tool to tell your story, engage with your donors, and ultimately achieve your mission. In fact, nonprofit organizations that are not using social media are seriously losing out, not only funding, but also supporters, volunteers, and awareness for their cause. But do you know that social […]

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6 Ways to Leverage Financial Data for a Successful Giving Season

Giving season is right around the corner, and we know that, in between sips of pumpkin spice lattes, fundraising and development teams across the country are busy finalizing their plans to maximize giving opportunities. But have you ever considered that the months leading up to giving season are actually a perfect time to review your organization’s […]

Hands holding an envelope with hearts representing the importance of donor communications and engagement

The ABC’s of Winning a Lapsed Donor Back

Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]

5 Ways to Keep Your Fundraising Strategy Fresh

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Whether you’re planning to launch more campaigns or looking for the right software, you […]

Woman putting calendar on the wall representing year-end fundraising for nonprofits

Capturing Attention During Year-End Fundraising

Let’s face it: Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover come January. For […]

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The Procrastinator’s Guide to End of Year Fundraising

Smart fundraisers start planning their end of year fundraising as early as July.  Why?  Many successful organizations raise as much as 30% of their individual gifts in December along, sometimes as much as 50%! Did you procrastinate? There’s still time for you to make end of year epic. You just have to pick and choose […]

Team members excited with hands up after a grant achievement

Grant Seeking 101: Managing the Grant

Congratulations! You got the grant! It probably took you a long time to get here. The entire grants process—from writing the application to receiving the award—can take anywhere from six months to several years. But really, your work has just started. Now it’s time to do what you promised and manage the grant effectively. In this […]

Smart phone screen says SHARE representing the importance of Facebook to nonprofits

Leveraging Facebook to the Fullest

Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]

Three people holding three pink starts representing the importance of donor surveys for nonprofits

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

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