NP Channel

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Leveraging Facebook to the Fullest

Why Facebook is Important to Nonprofits If you’re a marketer, then you know the impact that Facebook has globally. The platform provides a vast space for organizations of all sizes to reach people all over the world. The social media giant has 1.47 billion active daily users worldwide- that’s 66% of its monthly users- making Facebook the third […]

Three people holding three pink starts representing the importance of donor surveys for nonprofits

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

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T-Shirt Fundraising: A New Take on Crowdfunding

If your nonprofit is looking for a new fundraising idea that will get your supporters excited to make a donation, then t-shirt fundraising could be exactly what you’re looking for. This new crowdfunding option is an easy way for your nonprofit to not only raise money on a recurring basis but also increase awareness of your work […]

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Search Engine Optimization (SEO) for Nonprofits: A Beginner’s Guide

Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied: “I think like a raccoon!” Not only […]

Nonprofit donation page

The Fundraising Trends of 2019 You Don’t Want to Miss

If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are […]

Hand raising a paperboard pink brain representing social science and the impact in fundraising

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

Nonprofit event balloons

Is Your Event Insta-Worthy? How to Make Your Event Pop on Social Media

Learn about the value of making your events insta-worthy and let your event participants do your marketing for you.  If you’ve read my articles in the past, you know that I’m all about working smart, not hard. Now, let me clarify that I don’t mean “don’t do work.” Still work hard. But find ways to […]

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3 Simple Donor Retention Strategies for Social Media

According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]

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How to Harness the Fundraising Power of Twitch

The internet is and always has been a growing world of innovation and connectivity. In the last 15 years, online influencers and content creators have become a new form of celebrity. These content creators are ever expanding – now into live interactive content such as video live streaming on platforms such as Twitch. The internet makes […]

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Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

Calendar with an orange beside representing summer

11 Ways to Make the Most of the Summer Slump

Summer is an exciting time of year for outdoor activities, family vacations, and backyard BBQs. There are also plenty of opportunities for fundraising, but many nonprofits still struggle with engagement during summer months. You can use the slower summer months to focus on activities you aren’t able to prioritize when your team is swamped with donor […]

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The Nonprofit Summer Reading List

The weather is warm, summer camps are in full swing, BBQs are a weekly occurrence, and as the sixth month of the year wraps up, some organizations are already gearing up for end-of-the-year asks and setting up holiday campaign fundraising goals. While it might seem a little early to start thinking about 2020 to some […]

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