NP Channel

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Extend Your Nonprofit’s Reach with Paid Ads

A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]

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How to Write a Winning Fundraising Appeal

Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

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6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

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How to Create a Sustainable Volunteer Program

Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals Ask your volunteers to […]

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Why your nonprofit should follow best practices

I am sure you have noticed big changes over the past years in the non-profit sector. They are related to leadership styles, new fundraising methods, new generations of donors… and the list goes on and on. In a digital age, non-profit leaders must change their mindset and follow best practices and new trends if they don’t […]

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Online Marketing: 10 Things Nonprofits Should Consider

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a […]

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How Small Nonprofits Can Acquire Major Donors

Just because your organization is small doesn’t mean it can’t bring in big donors. In fact, some of your best prospects might be right under your nose. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Do more with your database […]

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Nonprofit Membership Programs: A How-To Guide

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks. Use these six steps to get started. 1. Choose your type of membership program Keeping […]

This image depicts the backs of four members of a small nonprofit with their arms around. Representing the unity of small nonprofits

5 Versatile Fundraising Strategies for Small Nonprofits

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t […]

This image depicts 3 hearts on a tic tac toe game, representing the three annual giving strategies for nonprofits explained in the article

3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]

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5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

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How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]