NP Channel

This image depicts 3 hearts on a tic tac toe game, representing the three annual giving strategies for nonprofits explained in the article

3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]

This image shows a person checking at the email on a laptop and represents the importance of effective email newsletters for nonprofits

5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

This image portrays graphs and analytic reports on a desk representing the importance of data for nonprofit campaign retrospectives

How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]

This image portrays a notebook on a desk and represents the importance for nonprofits of starting the year with a good note with fundraising

Start on a Good Note With Fundraising in 2019

We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive […]

This image shows a handshake representing the beginning of a sponsorship

How to Start Your Own Nonprofit Sponsorship Program

Most nonprofits don’t have a surplus of cash on hand. In fact, most small to mid-size nonprofits struggle to maintain enough funds to continue their regular programming. A potential solution to this issue is a sponsorship program, a tit-for-tat transaction between your nonprofit and another company, be it a for-profit or not. Sponsorship programs aren’t for […]

This image portrays four volunteers using social media features to show the good the nonprofit they support is doing

4 Social Media Features to Add to Your Organization’s Routine

Social media has come a long way in an unbelievably short amount of time, partly because our favorite apps are constantly experimenting with new features that keep us on our toes. Staying up to date on all these new social media features can be overwhelming. Let’s go through some of the basics so you can make […]

The image shows the letters on a typewriter and represents the different formats of content for nonprofits

10 Tried-and-True Content Formats for Nonprofits

Tired of sharing “updates” all the time? Your readers probably are too. But simply changing the format is a great way to repeat your core messages while making the content feel more fresh and interesting. Let’s look at some favorite formats for nonprofit content. 1. How-to Articles In an easy-to-follow format, provide your readers with […]

the image shows 5 pawns representing strategy

7 Tips for a Successful Content Marketing Strategy

Many nonprofit organizations are unaware of the impact content marketing can have on enhancing awareness, creating brand loyalty and generating revenue. However, it is impossible to overestimate the impact of high-quality content and well-thought-out content strategy on the image of the organization and the overall level of engagement. Here are some tips on how to […]

This image portrays students at a graduation ceremony and fits the article about website optimization for educational institutions

5 Key Ways to Optimize Your Institution’s Website

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website […]

This image shows a person holding a smiley representing the importance of good donor retention strategies for nonprofits

4 Strategies to Retain Your #GivingTuesday Donors

Look at you, rockstar! Nailing #GivingTuesday like a boss. Smiling from ear to ear. Radiating a post-gift glow. Blushing over all those new donors. I hope your #GivingTuesday exceeded your every expectation whether you doubled your fundraising goals or tried something completely and out of the box this year. And if you sat this year out, […]

Snowman representing the importance of holiday fundraising for nonprofits

11 Fail-Proof Ideas for Holiday Fundraisers

With the holidays just around the corner, spirits are high, our sense of community is strong and people are on the hunt for fun, festive activities—especially when they’re for a good cause. These holiday fundraisers are sure to help you spice up your year-end giving season! 1. Polar plunge challenge While the concept of giving […]

This image portrays a generation z girl and represent the importance of this generation for nonprofits

3 Creative Ways to Get Generation Z Involved With Your Nonprofit

You don’t need to have spending power to make an impact, and young people today know this. Those who make up Generation Z (Gen Z), born between 1996 and 2010, are more involved with activism and addressing issues in their community, like gun violence and bullying, than any previous generation. They’re more than 27 percent of the global […]