NP Channel

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How to Engage Supporters with Instagram Stories (With 5 Nonprofit Examples)

Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]

this picture depicts a light bulb representing the importance of creative design for nonprofit fundraising

8 Creative Fundraising Ideas to Advance Your Mission

Fundraising for your cause is exciting, challenging and should be unique to your mission. Annual appeals, #GivingTuesday and end-of-year fundraising campaigns are imperative to sustaining your operating costs, however, stimulating a donor or member to give beyond those efforts can be challenging. By developing a creative giving platform, you can intensify donor momentum, increase funding and heighten […]

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How to Welcome New Donors and Keep Them Engaged

The donor acquisition process doesn’t end when the prospect makes their first gift. The best way to keep them involved and engaged is by continuing the introductory process after their first donation. Strengthen your relationships with new donors through an email onboarding series, which welcomes new donors and helps them get to know your organization. By […]

volunteer management

How and When to Let a Volunteer Go

Chances are, as a nonprofit manager, firing volunteers ranks very low on your list of job duties. However, as with any relationship, sometimes you have no choice but to cut ties. Letting a volunteer go is uncomfortable, difficult and downright awkward, but hopefully we can alleviate some of that weirdness with these tips. Preventative measures […]

lean implementation nonprofit

7 Steps for a Successful Lean Implementation at your Nonprofit

From self-driving cars to artificial intelligence, we live in a period marked by rapid innovation and change. Now couple the accelerating pace of change with increasing pressures from funders to spend fewer dollars on overhead, and the fact becomes clear: we need to find new ways of doing things! Efficiency Drives New Ways of Thinking […]

first time donors phone call

Which First-Time Donors Should You Make Thank You Phone Calls To?

The short answer is all of them. But that’s not always possible, especially if you have a high gift volume. Few doubt the power of thank you phone calls. McConkey International UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. Penelope […]

fundraising technology importance for nonprofit events

5 Tech-Savvy Fundraising Strategies for Your Next Event

One of the most tried and true fundraising strategies for most nonprofits is events. But are you getting the most out of your events? After all, the people who attend are your most important supporters. These people give you their time – something they’ll never get back. So how do you get more people excited […]

giving tuesday campaign

Giving Tuesday: 5 Steps to Create a Stellar Campaign

When Giving Tuesday started six years ago, it was about designating a day for people and organizations to celebrate philanthropy. Created by 92nd Street Y, a cultural center in New York City focused on bringing people together around the values of giving back, #GivingTuesday is now a global movement that connects individuals, communities, and organizations around the […]

This image shows a robot giving a flower and show the importance of marketing automation for nonprofits

Why Do Nonprofits Need Marketing Automation?

Imagine having the ability to get in touch with your supporters in a myriad of ways, immersing them in engagement with your organization in all of the following ways: Automatically send an email to constituents on their birthday. Trigger a series of timed welcome emails to a donor after the first time they give. Test […]

Donor Survey

The 5 ½ Principles of Effective Donor Surveys

Do you know why your donors give? Is there consensus within your organization about the reasons they dip into their pockets to fund your mission? Or are there simply “best guesses” floating around that may or may not accurately answer that question?   Unless you ask your donors directly, your gut instincts are merely opinions. And research kills opinions. […]

Donors Love Balloon

People Who Give Do It Often, Survey Shows

Donors are giving to multiple organizations and are giving to their favorite organizations with increasing regularity. Half (50 percent) of all donors give to two or three charities and the rest are more likely to give to four or more causes (29 percent) than just one (21 percent). Greater than half of donors (55 percent) […]

Ad Words Grants for nonprofits

Google Ad Grants Changes your Nonprofit Should Know About

At the end of 2017, Google announced that they were going to implement some policy updates to their current AdWords Grants on January 1st, 2018. The Google Ad Grants program helps nonprofits use AdWords by providing them with search advertising grants of up to $10,000 per month. The program currently works with more than 35,000 nonprofits worldwide but these […]