cgroup site

The Best Non-Profit Intel

Part 4: Phase Two – The Public Fundraising Campaign

Now it is time to go public with your fundraising campaign During the public phase of the campaign, it’s important to stay focussed and constantly update the public on your progress. A successful public campaign will: Use coordinated multi-channel campaign with the key messages developed for your campaign materials. Create a sense of urgency by […]

Part 3: Phase One – Large Donations for Your Fundraising Campaign

During the first phase, while you are focussing on large donations from corporations, government, large personal donors, and foundations, you have the opportunity to use some of your best resources to build strong communications going forward. Internal resources are one of your greatest assets: board members, employees, volunteers, and clients. These are the people who […]

Part 2: Messaging for the Fundraising Campaign

So now you know about your ideal donor and have an idea of what motivates them to donate to a cause. The next step is to create messages that move these individuals to give money to your campaign – even when you aren’t asking for donations. Good messaging should be tied to the overall objective […]

Part 1: Starting your Fundraising Campaign

Has your charity reached a new phase where you need a little boost to take your fundraising to the next level? The first time you venture into a fundraising campaign can be daunting and many not-for-profits aren’t sure where to start. Most expert fundraisers will suggest you break down the campaign into two parts – […]

5 Basic Must-Haves for Every Nonprofit Website

As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the following five basic elements. 1. Streamlined Donation Page While website visitors may end […]

3 Ways to Improve Your Nonprofit’s Customer Service

Whether you’re a nonprofit of one, 20, or 100, customer service permeates your entire organization. The way your nonprofit reacts when supporters reach out with questions, concerns, or complaints, can greatly impact donor relations. While you should have some predefined engagement strategies, your staff must also be able to think on their feet and deal […]

Staying on the Same Page: Communication Tools for Nonprofits

Communication is key. Whether you’re trying to coordinate with your team or reach out to current and potential donors, it’s important to stay on top of your game. Here are a handful of communication tools we’ve been using and raving about. External Communication Tools Sprout Social Sprout Social isn’t just for social media scheduling. It […]

5 New Year Resolutions Every Fundraiser Should Make

You know what takes a lot of inspiration and a truck load of guts?  Fundraising. I learned this the hard way when I started a nonprofit in the living room of my apartment with just $500 and a credit card.  There were days when I second guessed myself but ten years later we raised over […]

3 Mistakes Nonprofits Make When Crowdfunding

Crowdfunding is becoming increasingly common in organizations’ strategic planning. When crowdfunding campaigns are run correctly, nonprofits can realize incredible returns versus traditional fundraising methods. However, don’t expect the “if you build it they will come” result. Crowdfunding campaigns involve more than just setting up a page so you can sit back and watch the donations […]

The Ultimate Guide To Building An Email List

Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]

The 4 Questions Nonprofits Need to Address as They Make 2018 Tech Plans

As 2017 draws to a close and 2018 comes into focus, nonprofit organizations planning for next year should be thinking through their technology priorities. That can be a daunting task, but the most successful nonprofits have defined processes for making technology decisions. According to the Nonprofit Technology Network’s (NTEN) 10th annual “Nonprofit Technology Staffing and Investments Report,” 65 […]

30 Power Words That Convert on Social Media

When chosen carefully, the right words can prompt an audience to invest in your cause and spread your mission to the world. Below, we’ve rounded up 30 power words that convert on social media. But first, we dig into the science of copywriting and the psychology of headlines. Why Use Power Words? The right words in your online messages can […]