Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]
With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]
A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]
Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]
Nоnрrоfіtѕ аrе undеr соnѕtаnt рrеѕѕurе tо prove thе еffесtіvеnеѕѕ оf thеіr іnіtіаtіvеѕ whіlе ѕіmultаnеоuѕlу fіndіng аnd rеtаіnіng ѕuрроrt, rероrtіng tо thе рublіс, аnd іmрrоvіng thеіr соmmunіtіеѕ. Tо dо аll of thіѕ, thеу nееd ассеѕѕ tо ассurаtе, rеlеvаnt dаtа. Whеthеr thеу’rе dеѕіgnіng рrоgrаmѕ, trасkіng саmраіgn еffесtіvеnеѕѕ, ѕtudуіng thеіr tаrgеt mаrkеt, оr ѕоlісіtіng vоluntееrѕ, nоnрrоfіtѕ dереnd оn […]
Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]
Businesses are listening on Twitter—and yours should be, too!