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Search Engine Optimization (SEO) for Nonprofits: A Beginner’s Guide

Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied: “I think like a raccoon!” Not only […]

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Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

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The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]

Social Media Engagement: A How-To Guide

With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]

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Extend Your Nonprofit’s Reach with Paid Ads

A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]

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5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

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Benefits of Google Analytics for Nonprofits

Nоnрrоfіtѕ аrе undеr соnѕtаnt рrеѕѕurе tо prove thе еffесtіvеnеѕѕ оf thеіr іnіtіаtіvеѕ whіlе ѕіmultаnеоuѕlу fіndіng аnd rеtаіnіng ѕuрроrt, rероrtіng tо thе рublіс, аnd іmрrоvіng thеіr соmmunіtіеѕ. Tо dо аll of thіѕ, thеу nееd ассеѕѕ tо ассurаtе, rеlеvаnt dаtа. Whеthеr thеу’rе dеѕіgnіng рrоgrаmѕ, trасkіng саmраіgn еffесtіvеnеѕѕ, ѕtudуіng thеіr tаrgеt mаrkеt, оr ѕоlісіtіng vоluntееrѕ, nоnрrоfіtѕ dереnd оn […]

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The Ultimate Guide To Building An Email List

Social media is important when it comes to growing your brand and sending visitors to your website. Unfortunately, social media marketing alone is not enough to initiate pageviews. An email list is a marketing tool that will round out your online marketing strategy. However, in order to have an email list, you need to build it. […]