Woman putting calendar on the wall representing year-end fundraising for nonprofits

Capturing Attention During Year-End Fundraising

Let’s face it: Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover come January. For […]

this image shows the Giving Tuesday Logo to showcase the importance of branding and marketing for year-end fundraising

3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday

As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]

giving tuesday campaign

Giving Tuesday: 5 Steps to Create a Stellar Campaign

When Giving Tuesday started six years ago, it was about designating a day for people and organizations to celebrate philanthropy. Created by 92nd Street Y, a cultural center in New York City focused on bringing people together around the values of giving back, #GivingTuesday is now a global movement that connects individuals, communities, and organizations around the […]

giving tuesday

Is Your Nonprofit Ready for #GivingTuesday?

Giving Tuesday 2016 yielded $168,000,000 in nonprofit donations. Is your nonprofit ready to leverage end-of-year giving in 2017? #GivingTuesday is right around the corner and presents a unique opportunity for nonprofits nationwide to drive in new donors (both financial and time-based). If you are not familiar with #GivingTuesday, it is a national campaign that begins the Tuesday after Thanksgiving (Nov. […]