Social Media Engagement: A How-To Guide

With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]

7 Ways to Upgrade Your Nonprofit Donation Page [INFOGRAPHIC]

When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media, or your blog, your nonprofit donation page needs to be banging all 8 cylinders. Or at least 7. Elevation recently published this snazzy infographic running down 7 ways to […]

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How to Create Social Media Promotions That Convert

Long gone are the days when social media was merely a way to share updates with friends and family. People of all ages spend hours on social media platforms every single day. It’s become not only a massive online community, but a marketplace. Products, services and ideas are shared to an almost overwhelming degree, and while a […]

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How to Boost Your Instagram Marketing

  With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world. The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are taking full advantage of the […]

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5 Things That Break My Fundraising Heart

Fundraising is the perfect job for hopeless romantics because being genuinely thoughtful and compassionate with your donors makes you a remarkably better fundraiser. Many of the charities I give to do an incredible job of making me feel appreciated. I reward them by making another gift and if I really love them, making my gift […]

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Putting 6 Fundraising Fear Myths Into Perspective

Are successful fundraisers born or made? I heartily take issue with the contention that fundraising is only for a special few of us. Too many people who are virtually fearless in everything else they need to face in their personal and professional lives are terrified at the notion of asking for a gift for a […]

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Extend Your Nonprofit’s Reach with Paid Ads

A broader reach for your nonprofit means better brand recognition and the potential for more donors and higher donations. How can you extend your reach in the digital sphere? By creating a digital ad spend budget to use on various types of paid advertisements. In general, paid ads can help your nonprofit with your recognition, […]

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How to Write a Winning Fundraising Appeal

Writing a fundraising appeal letter can be tricky. It’s not easy to translate the passion you have for your cause into words that produce results. I created my A.P.P.E.A.L.S. Fundraising Writing Framework with you, the busy nonprofit professional, in mind. I wish I had something like this when I set out to write my first […]

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6 Strategies to Grow Your Nonprofit Email List with Facebook

If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Dramatically declining reach is the biggie. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your […]

This picture shows a major donor from a small nonprofit holding a donation graphic

How Small Nonprofits Can Acquire Major Donors

Just because your organization is small doesn’t mean it can’t bring in big donors. In fact, some of your best prospects might be right under your nose. These tips will help you find major donors by capitalizing on the connections you already have and expanding your reach in the community. Do more with your database […]

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Nonprofit Membership Programs: A How-To Guide

If you’re looking for new ways to keep your supporters engaged, consider launching a membership program. Both parties benefit here, as member fees can provide long-term financial support for your organization while supporters receive additional engagement opportunities and special perks. Use these six steps to get started. 1. Choose your type of membership program Keeping […]

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Start on a Good Note With Fundraising in 2019

We know some of you are on top of things after the holidays, but it’s not so easy for the rest of us. You know the drill—you set your resolutions with determination on New Year’s Day, but within weeks you already catch yourself losing steam (don’t worry, you’re not alone). The same decline in drive […]