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The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]

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How to Create a Sustainable Volunteer Program

Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals Ask your volunteers to […]

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Why your nonprofit should follow best practices

I am sure you have noticed big changes over the past years in the non-profit sector. They are related to leadership styles, new fundraising methods, new generations of donors… and the list goes on and on. In a digital age, non-profit leaders must change their mindset and follow best practices and new trends if they don’t […]

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Online Marketing: 10 Things Nonprofits Should Consider

It’s hard to know if you’re doing everything you can to maximize your online marketing efforts. Let’s start with these 10 ideas to cover the basics. 1. Does your homepage inspire action? You have a very finite amount of time to prove why someone should remain on your website. People are easily distracted. In a […]

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5 Versatile Fundraising Strategies for Small Nonprofits

If your nonprofit is just getting started, it’s easy to be daunted by the challenges that arise with fundraising efforts. This is especially true if you compare yourself to larger and more established organizations, which draw on brand recognition and longtime supporters to reach their goals. However, while you need to work hard, you don’t […]

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3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]

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5 Features of Effective Email Newsletters

Imagine a world where every email newsletter you sent out directly impacted the results of your organization. A world where open rates are high, readers are interested, and each new send resulted in more calls, more donations, and more people signing up to support your cause. It’s closer than you may think… If you’re already […]

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How to Hold a Campaign Retrospective

You work hard to ensure your campaigns are successful. But inevitably, each come with their own challenges and triumphs. To capture key learnings and implement them for future campaign iterations, you can hold a campaign retrospective with your team. Campaign retrospectives allow you to reflect and get your entire team on the same page after […]

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3 Big Ways Artificial Intelligence Impacts Nonprofits

The Oxford English Dictionary defines artificial intelligence as the “theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” According to the Brookings Institute, nonprofit organizations are showing a surging interest in tapping into the capabilities of not only artificial intelligence […]

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Top Facebook Blunders That Hurt Year-End Fundraising

Can you believe it? Summer flew by, and now we’re headed right into year-end fundraising season. If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops. Now is the time to put all your resources […]

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3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday

As you start to get ready for Giving Tuesday, it can seem like a monumental task. Below are three tips for you to use to make sure you’re making the most of one of the fastest growing giving days on the calendar! 1. Communicate the mission, not the day If you’re participating in Giving Tuesday this year […]

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3 Matching Gift Fundraising Tips for Savvy Nonprofits

If your organization doesn’t have a matching gifts fundraising strategy, you’re missing out on easy money. In fact, through matching gift programs specifically, you can double your fundraising power with little-to-no extra effort. Here are my top three tips on how you can maximize your matching gift program: Promote matching gifts during magic moments. Promote matching gifts year-round. […]