Students wearing uniforms sit on a wall and talk

Optimizing Student Prospecting Efforts with Social Listening and Influencers

Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience By listening to […]

Man body with worried emoji on face

Dealing with negative comments on social media

We all know that social media is a great tool to tell your story, engage with your donors, and ultimately achieve your mission. In fact, nonprofit organizations that are not using social media are seriously losing out, not only funding, but also supporters, volunteers, and awareness for their cause. But do you know that social […]

Hands holding an envelope with hearts representing the importance of donor communications and engagement

The ABC’s of Winning a Lapsed Donor Back

Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]

5 Ways to Keep Your Fundraising Strategy Fresh

If you’re looking at your organization’s fundraising strategy and trying to find areas where you can improve it before the year-end rush, you’re in luck! With each new year comes improved technology and plenty of new ways to enhance your fundraising. Whether you’re planning to launch more campaigns or looking for the right software, you […]

Woman putting calendar on the wall representing year-end fundraising for nonprofits

Capturing Attention During Year-End Fundraising

Let’s face it: Each year-end fundraising season seems to get noisier than the last. With millions of nonprofits around the globe asking for donations on Giving Tuesday, throughout the holiday season, and in the last two days of December, it’s no wonder donors (and staff) have a bit of a fundraising hangover come January. For […]

Woman writing on a calendar

The Procrastinator’s Guide to End of Year Fundraising

Smart fundraisers start planning their end of year fundraising as early as July.  Why?  Many successful organizations raise as much as 30% of their individual gifts in December along, sometimes as much as 50%! Did you procrastinate? There’s still time for you to make end of year epic. You just have to pick and choose […]

Three people holding three pink starts representing the importance of donor surveys for nonprofits

Can Donor Surveys Really Help You Raise Money?

The answer my friends is a resounding YES! Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. […]

Nonprofit donation page

The Fundraising Trends of 2019 You Don’t Want to Miss

If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are […]

Two people looking at a digital tablet and phone while taking notes

3 Simple Donor Retention Strategies for Social Media

According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]

A girl checking her Facebook Feed

The Best Social Media Platforms For Nonprofits

Choosing a social media platform for any organization can be daunting. Nonprofits, which work with limited funds, need to be even choosier on which channels best serve their needs based on their audience, time and resources. When considering which social media platforms to choose, begin by asking these three questions: Who is our target audience? What […]

This image shows raised hands supporting the article's idea about successful volunteer programs for nonprofits

How to Create a Sustainable Volunteer Program

Turning one-time volunteers into longtime volunteers isn’t easy. That’s why establishing a sustainable, organized and engaging volunteer program should be one of your organization’s top priorities. Chances are, your nonprofit most likely couldn’t stay afloat without volunteers, so follow these tips in order to treat them right and manage them well. Set goals Ask your volunteers to […]

This image shows a lightbulb to illustrate the importance of non-profit best practices and trends

Why your nonprofit should follow best practices

I am sure you have noticed big changes over the past years in the non-profit sector. They are related to leadership styles, new fundraising methods, new generations of donors… and the list goes on and on. In a digital age, non-profit leaders must change their mindset and follow best practices and new trends if they don’t […]