Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
nonprofit marketing
Summer Fundraising To-Dos
There’s a lot to do this summer to successfully fundraise year-round There’s nothing better than taking a step back and a slow breath during the summer months. But, there’s also nothing worse than having year-end giving preparations creep up on you. Don’t let the seasonality of fundraising steal your summer fun! Focus on a short […]
5 TYPES OF STORIES FOR NON-PROFIT FUNDRAISING
Stories are an incredible tool for non-profit fundraising. Stories help non-profits illustrate their compelling reasons for giving in a way that makes sense to people who aren’t doing the work day in and day out. And when a fundraising appeal is easy to understand, there’s one less barrier to someone donating. Your non-profit has lots […]
4 Communications Strategy Tips for Donor Retention
A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. While acquisition is definitely a worthwhile goal, a sensible fundraising specialist will tell you that another top priority of any given fundraising project should be retaining the dedicated supporters that you already have. The […]
24 Instagram Tips for the Modern Nonprofit
If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling goldmine. Instagram is one of the fastest-growing and highly engaged social media platforms, celebrating its 12th birthday in 2022. Learn how to capitalize on the latest Instagram features to engage donors on the 7th most visited website in the world. Instagram for […]
Nonprofit Marketing: 10 Lessons for All Nonprofits
Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act. Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]
10 Ideas for Activity-Based Fundraising in 2022
No matter who you are in the nonprofit and fundraising world, your constituents are no longer all in one place. The people who support you are quite literally all over the world today. Your supporters are leading lives in the world of digital transformation that make getting and keeping their attention increasingly difficult. If you’re looking […]
7 Tips to Find the Right Nonprofit Influencers for Your Organization
Nonprofit organizations need to market themselves as much as any other business in the world. Nonprofit influencers can help you do this. These individuals help increase awareness of your mission, garner support for new initiatives, and improve your online reach. Their participation can inspire new audiences to engage with your organization, as well as reignite the […]
Follow This Sentence Structure To Effectively Communicate Fundraising Goals
During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. Today we will talk about how to help your audience visualize the impact their donation can have within your organization and then how to communicate the results when a campaign has ended. […]
The Art Of Asking: 3 Tricks To Keep Donation Appeal Messaging Fresh
How many times can you ask the same supporters for help? Well the answer might come down to the specifics of how we frame donation appeal messaging. If we ask the same question ten times or use a vague call to action no different to the last, we risk sounding repetitive and unimaginative. When it comes to the art […]
How to Engage Donors Creatively After the Giving Season
The days, weeks, and months following the year-end season can be more critical to the long-term health of your organization than the holidays themselves. That’s why it’s never too early to start planning how your nonprofit will engage donors into the new year based on today’s fundraising trends and insights. Let’s cover how you can get creative […]
How To Process Focus Group Feedback In A Way That Gives Your Nonprofit Actionable Insights
Let’s say you’ve taken the important step of hosting a focus group for your nonprofit. You know how important it is to listen to your constituents, supporters, and donors, and you’re excited to dive into the results. But how do you go about analyzing their feedback once you have it? Here are some useful tips to […]