Building a nonprofit website is more than having a place where supporters can make online donations. By following nonprofit website best practices, you have a chance to showcase your brand in an impactful way, telling a story that encourages people to give. Shaping your nonprofit’s narrative through a website requires thoughtful content and user-friendly functionality. Below, […]
nonprofit website
CPO Website: Re-designed and re-engineered for an engaging user-experience and optimized content management
The best websites employ a user-experience strategy focussed on fulfilling end-user needs. For a regulatory college, their two primary audiences – members and the public, have very different needs. The College of Psychologists of Ontario (CPO) worked with C(Group to conduct research to understand their specific communication needs and to develop a strategy that would […]
5 Simple Best Practices to Increase Online Donations
Many nonprofit organizations rely heavily on monetary donations from supportive donors. With digital interaction and commerce in full swing, one would expect that an online donation option is a capability even the smallest nonprofit organization would possess. Online donations streamline the donation process allowing donors to pledge their assistance, assuming the process is simple enough, […]
Google Analytics for Nonprofits: The 3 Analytics Goals Every Nonprofit Must Track
Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Perhaps you’ve avoided the very mention of it, hesitant to dive down the rabbit hole. After all, it’s unfamiliar territory, and you’ve got plenty on your plate as it is. Or perhaps you’re a seasoned Google Analytics pro who […]
![7 Ways to Upgrade Your Nonprofit Donation Page [INFOGRAPHIC]](https://cgroupdesign.com/wp-content/uploads/Nonprofit-Website-Design-1.png)
7 Ways to Upgrade Your Nonprofit Donation Page [INFOGRAPHIC]
When website visitors arrive at your nonprofit donation page, you have seconds to turn that donor from a well-intentioned visitor to a donor. Whether donors arrive via email, social media, or your blog, your nonprofit donation page needs to be banging all 8 cylinders. Or at least 7. Elevation recently published this snazzy infographic running down 7 ways to […]
6 Must-Haves for Your Nonprofit Website
Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]
5 Basic Must-Haves for Every Nonprofit Website
As a nonprofit, your goal to convince donors to give begins at your website—the public-facing home base of your operations. Just like any other company website, yours should be easily navigable, aesthetically appealing, and comprehensive. Most importantly, any nonprofit website needs the following five basic elements. 1. Streamlined Donation Page While website visitors may end […]
Relevance: The Key to Conversions
I participated in a conference this week (a big thank you to our friends at Blackbaud) and while each of the presenters got up and spoke to their specific area of expertise (design, email, website strategy, marketing automation, or technology) there was a resonating theme that jumped out (well for me anyway) and that was […]