You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]
nonprofits
Defining the “R” in Social Media ROI
Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
Finding Your Voice Among Your Supporters – Strategic Video Storytelling for nonprofits
Creating memories via video storytelling is a key strategy for not-for-profits looking to connect with their audience
Viral Campaigns: Are They Part of Your Social Media Content Strategy? 7 Factors That Will Help Make Impact
Although more and more nonprofits are beginning to realize that social media is not just about broadcasting, there’s still much frustration around the notion of “going viral,” as if that is the Holy Grail of social media success. And who are we kidding; it is. What nonprofit doesn’t want their message to have that level […]
C ( Group Helped the #1 US Nonprofit for Animals Design an App to Show a Man What His New Best Friend Looks Like
We’re proud to be a part of the Best Friend Animal Society’s mission to start seeing and saving invisible dogs.
C ( Group at the CSAE Winter Summit
Late last month, the Registered Graphic Designers of Ontario presented to the Canadian Society of Association Executives at their Winter Summit, an event organized to help senior association members develop their leadership skills. A panel of RGD members, including C ( Group’s own Laura Sellors, spoke on the importance of design thinking when approaching communications projects. Laura spoke on C ( Group’s […]
RGD Sponsor Appreciation Night & Logo Agenda Launch
It was a night to remember: last Tuesday evening, the RGD (Registered Graphic Designers of Ontario) hosted a gala at the Prefix Institute of Contemporary Art to recognize their sponsors and to launch their fabulous logo agenda for 2012. It’s was a night of good wine and great company! Above: RGD President Lionel Gadoury, RGD Director of Communications Hilary […]
C ( Group for CSA Group
It’s golden when our clients shine
Measuring Social Media ROI: 3 Things to Consider
This post appeared on Mashable, though it was originally published on the American Express OPEN Forum. It has been repurposed here for the CRESCENT community. What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it. Earlier this […]
C ( Group Awarded for Nonprofit Visual Identity
As we’ve noted in earlier posts, the RGD (Registered Graphic Designers) have selected C ( Group’s work to be included in their annual Logo Agenda. Three of our logos will be showcased, including our work for the Transitional Council of the College of Kinesiologists of Ontario (see below). We’re thrilled to be included in the […]
Buzz for C ( Group
Social media is just that—social ! Channels such as Linkedin, Facebook, and Twitter are excellent platforms for community and conversation, and most of all, social media is a great way of mapping the growth of your brand’s online enterprise. Any good social media plan incorporates a social listening strategy. Who is talking about your brand […]
C ( Group’s work Selected for RGD’s Logo Agenda
Crescent recognized for creative excellence by the RGD for our work with Brokerworks