In the coming days many people may start to feel lonely or isolated due to the necessary public health emphasis on social distancing. They will look to the networks they know and love for comfort and friendship. Social good organizations are in a unique position to bolster their built-in networks during this time. People think […]
online giving
5 Tips to Improve Your Online Fundraising
Making an online ask may seem difficult if you’re not used to digitally interacting with donors, but you’d be surprised by how easy it can be. Check out these five tips for bolstering your online fundraising. 1. Develop your social media strategy Social media has quickly become the most popular way to engage with your […]
People Who Give Do It Often, Survey Shows
Donors are giving to multiple organizations and are giving to their favorite organizations with increasing regularity. Half (50 percent) of all donors give to two or three charities and the rest are more likely to give to four or more causes (29 percent) than just one (21 percent). Greater than half of donors (55 percent) […]
Four Ways to Increase Online Giving Conversions
Building awareness and getting people familiar with your organization and cause is important—but to stay afloat, increase online giving conversions on your website to increase your bottom line and allow you to create a larger impact. Online giving is responsible for about 7% of total fundraising revenue per year and grows at a rate of about 8% per […]
How to Make Giving Easy for Your Donors
For years, consumers have been buying products online through the experience provided by big brands. This includes things like quick ordering, payment and delivery options. In economic theory, this is called a frictionless market, or a marketplace that doesn’t have transaction costs. These days it’s all about convenience. And though frictionless markets have existed for […]