Hand raising a paperboard pink brain representing social science and the impact in fundraising

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]