How To Win Your Donor’s Attention and Secure Their Gift You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s […]
seo
How Does Google’s BERT Algorithm Update Affect Your Website’s SEO?
Google’s latest algorithm update, BERT, is supposedly one of the search engine’s biggest updates yet. BERT was rolled out at the end of 2019, and it has already made significant changes in search rankings. In order to maintain or improve your website’s ranking, you should understand what BERT is, how it affects search results, and […]
Search Engine Optimization (SEO) for Nonprofits: A Beginner’s Guide
Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied: “I think like a raccoon!” Not only […]
Nonprofit Blogging Tips and Why You Need to Blog
Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]
5 Key Ways to Optimize Your Institution’s Website
Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website […]