Hands hold each letter of the word SEO

Search Engine Optimization (SEO) for Nonprofits: A Beginner’s Guide

Recently a family of raccoons had to be removed from the attic of my in-law’s lake house. When we asked the owner of the pest control company how he was able to remove them so quickly his reply was quick, succinct, funny and purely logical. He simply replied: “I think like a raccoon!” Not only […]

Hands hold each letter of the word blog

Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

This image portrays students at a graduation ceremony and fits the article about website optimization for educational institutions

5 Key Ways to Optimize Your Institution’s Website

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website […]