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Defining the “R” in Social Media ROI

Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).

Measuring Social Media ROI: 3 Things to Consider

This post appeared on Mashable, though it was originally published on the American Express OPEN Forum.  It has been repurposed here for the CRESCENT community.  What’s the ROI of social media? That’s the million-dollar question that every marketer and brand manager would like to answer — and yet, we still can’t do it. Earlier this […]

Twitter Etiquette for Business

Twitter is a young communication tool, and we’re still culturally negotiating the rules for online etiquette. If you’re using Twitter for business, follow these simple rules to guide your brand towards Twitter success.