Social media represents an amazing opportunity for nonprofit organizations to expand their reach, increase brand awareness, build trust, and connect with supporters online. You can even find new donors, start fundraising challenges, recruit volunteers, promote events, and more! Nowadays, many nonprofits have social media presence and post regularly, but few have an actionable strategy in […]
social media strategy
What Is TikTok and Should Your Nonprofit Be Using It?
TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to […]
5 Influencer Marketing Mistakes Every Nonprofit Should Avoid
Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]
3 Simple Donor Retention Strategies for Social Media
According to the Fundraising Effectiveness Project, donor retention rates consistently hover at 45% or less. That means for every 100 new donors, 55 never return to make a second gift! Donors have gotten more selective about the nonprofits they support. And they’ve also gotten better at tuning out messages that aren’t interesting. So where does this […]
Social Media Engagement: A How-To Guide
With so much content being published on the internet every second, it can feel like no one is really listening. You post online, but not many people are interacting and responding to it. By changing how you approach your social media presence, you can create ways to ramp up your social media engagement. Top priority: […]
How to Engage Supporters with Instagram Stories (With 5 Nonprofit Examples)
Instagram Stories create an extra layer of visibility for your nonprofit – whenever you want that visibility. Like Snapchat and Messenger Stories, Instagram Stories last for 24 hours. And like Snapchat, stories are told in a series of pictures and videos. Users who’ve published Instagram Stories within the past 24 hours appear at the very top of the […]
Twitter Etiquette for Business
Twitter is a young communication tool, and we’re still culturally negotiating the rules for online etiquette. If you’re using Twitter for business, follow these simple rules to guide your brand towards Twitter success.