Hand raising a paperboard pink brain representing social science and the impact in fundraising

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

This image depicts 3 hearts on a tic tac toe game, representing the three annual giving strategies for nonprofits explained in the article

3 Annual Giving Strategies for 2019

When it comes to resources, most annual giving teams have limited time and money for annual giving appeals. Little wins add up—a donor renews her gift for $500 more than last year, a direct mail campaign motivates a larger group of donors than anticipated, more first-time donors pledge than ever before. Every little bit counts.     If you’re keeping track, you […]