This image portrays students at a graduation ceremony and fits the article about website optimization for educational institutions

5 Key Ways to Optimize Your Institution’s Website

Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website […]

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6 Must-Haves for Your Nonprofit Website

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]

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Find More Money: Partnerships that “Pay”

You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]

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Defining the “R” in Social Media ROI

Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).

Shared advice nonprofit marketers

Idea Swap: Shared Advice for Nonprofit Marketers

We’re putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community.

Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content.  A curated series of videos asks not-for-profit marketers to share advice for each other. Click “Add Your Story” to contribute.

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The Big Picture: The Role of the Nonprofit Website in 2015

When asked about relative importance, in the grand hierarchy of all marketing materials, we all know it, the website tops the list. In fact, 91% agree that the website is the most important communications channel used by nonprofits*. Other channels like email marketing and social media aren’t trailing that far behind, but your website should […]

Pinterest for the Visual Consumer

Is pinning wining? The image-based social network Pinterest has come fast out of left field, suddenly attracting more daily users than big-wig social networks like Goolge+ and LinkedIn. How does Pinterest redefine social shopping, and what are the implications for your brand?

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C ( Group at the CSAE Winter Summit

Late last month, the Registered Graphic Designers of Ontario presented to the Canadian Society of Association Executives at their Winter Summit, an event organized to help senior association members develop their leadership skills. A panel of RGD members, including C ( Group’s own Laura Sellors, spoke on the importance of design thinking when approaching communications projects. Laura spoke on C ( Group’s […]