Your higher education institution likely has several goals and requirements in mind when building and maintaining your website, from student prospecting and news and events, to academics and advancement. Online giving is on the rise and websites continue to be the leading digital channel by which to give. Therefore, it’s critical that your institution’s website […]
Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep […]
You’ve got great insight as to where you need to push the needle to further your impact; You probably also have great ideas about what and how to do it. But there is just not enough time, resources, or bottom line money to make it happen in order to see the results you imagine. You […]
Social media has been a buzzword since the early 2000s, and now that brands have invested in sustaining a presence on platforms such as Twitter, Facebook, Instagram, and more, marketing executives and CEOs are eager to see the ROI (return on investment).
We're putting it to the test! A video storytelling campaign by Crescent for the not-for-profit community. Stories told through video have more impact and new tools are available to help build higher levels of brand engagement by aggregating user-generated video content. A curated series of videos asks not-for-profit marketers to share advice for each other. Click "Add Your Story" to contribute.
Creating memories via video storytelling is a key strategy for not-for-profits looking to connect with their audience
When asked about relative importance, in the grand hierarchy of all marketing materials, we all know it, the website tops the list. In fact, 91% agree that the website is the most important communications channel used by nonprofits*. Other channels like email marketing and social media aren’t trailing that far behind, but your website should […]
Lessons for Nonprofits in Building a Social Website for Social Media Success: SOCAN Songwriting Prize
Last year, C ( Group teamed up with SOCAN, the society of Composers, Authors and Music Publishers of Canada, to develop a website for their songwriting prize— an annual competition recognizing the best in Canadian independent music. Since 2006, SOCAN has identified anglophone and francophone Canadian talent across the country. Past nominees include The Stills, […]
Is pinning wining? The image-based social network Pinterest has come fast out of left field, suddenly attracting more daily users than big-wig social networks like Goolge+ and LinkedIn. How does Pinterest redefine social shopping, and what are the implications for your brand?
CRESCENT's senior team was at the RGD's Head Start event
C ( Group Helped the #1 US Nonprofit for Animals Design an App to Show a Man What His New Best Friend Looks Like
We're proud to be a part of the Best Friend Animal Society's mission to start seeing and saving invisible dogs.
Late last month, the Registered Graphic Designers of Ontario presented to the Canadian Society of Association Executives at their Winter Summit, an event organized to help senior association members develop their leadership skills. A panel of RGD members, including C ( Group’s own Laura Sellors, spoke on the importance of design thinking when approaching communications projects. Laura spoke on C ( Group’s […]
It's golden when our clients shine
This post was authored by Sneh Roy (@LBOI) and was originally published under the title “The Anatomy of an Infographic: 5 Steps to Create a Powerful Visual” by SpyreStudios. It has been repurposed here for the CRESCENT audience to enjoy.
As we’ve noted in earlier posts, the RGD (Registered Graphic Designers) have selected C ( Group’s work to be included in their annual Logo Agenda. Three of our logos will be showcased, including our work for the Transitional Council of the College of Kinesiologists of Ontario (see below). We’re thrilled to be included in the […]
Social media is just that—social ! Channels such as Linkedin, Facebook, and Twitter are excellent platforms for community and conversation, and most of all, social media is a great way of mapping the growth of your brand’s online enterprise. Any good social media plan incorporates a social listening strategy. Who is talking about your brand […]
Crescent recognized for creative excellence by the RGD for our work with Brokerworks
Each year, the Registered Graphic Designers of Ontario (RGD) puts together a fabulous logo agenda showcasing the best work in graphic communications. C ( Group is proud to announce that we’ve received awards in three categories, including an award of excellence for our work for Gemini Power Corp. More details to come!