The Ontario division of the Canadian Cancer Society produces an impact report each year. Crescent helped them transition this publication into the digital space by producing an online-first interactive version of the report. Of course a printed version was also produced. “The cause we fight; the victories we share” is told through a series of stories and videos each serving to highlight key accomplishments for the year. The design concept centred around picture frames (or windows into the lives of those affected) encourages readers to see the impact of the work of the society through the lenses of all those touched by cancer from survivors, to politicians, volunteers, patients, family, and the public. Crescent produced the report from content (writing), through media (photography and videography), and web and print design development.
The impact report is more than a report on achievements, it is one of the primary tools the society uses to reach donors and potential donors to demonstrate how their contributions are making a difference.