At an exciting time in the evolution of kinesiologists as a designated health profession and independent self-regulatory body, C(Group was engaged to design and develop the corporate identity, stationery package, brand standards and website for The Transitional Council of the College of Kinesiologists of Ontario (TCCKO). The new College will serve to regulate kinesiologists in the interest of public protection.

The TCCKO brand signature uses a unique organic symbol of the human body in motion. It graphically represents the essence of kinesiology as the science of human movement. The new brand signature intuitively communicates a sense of progress, contemporary relevance, innovation, and leadership.