Formerly the Trinity Home Hospice, this charitable palliative care non-profit organization needed an identity that better represented the community in which they provided their services. Along with a name change to “Hospice Toronto”, C(Group recommended (and designed) a new identity that would reflect a more religious and culturally diverse society.

The new logo symbol is inspired by the mandala, a symbol used in a variety of religions and cultures as a universal symbol for the life and death cycle and for the “inner self”.