C(Group built a “virtual lemonade stand” to spearhead the Chill Out for Charity fundraising and awareness campaign developed by the Nelson Mandela Children’s Fund Canada (NMCF Canada). The outreach initiative was intended to inspire kids and families to participate, donate and learn about Nelson Mandela’s global vision of social justice for children and youth.  NMCF Canada is focused on becoming the foremost charity in Canada by providing financial support to community-based programs in South Africa.

The site as well as accompanying print promotional elements allow a child and/or school to set donation goals, offer cups of lemonade to friends and family in exchange for monetary donations and provides a tool for NMCF Canada to gather and expand their contact database.