Crescent Group has been working with The OmbudService for Life & Health Insurance (OLHI) to re-design and re-engineer the OLHI website to improve ease of use and access to information for the Canadian Consumer of Life and Health insurance. As Canada’s independent complaint resolution and information service, the website is a critical tool in achieving OLHI’s mission. A fresh, clean look and a liberal use of white space allows information to be digested easily. Engaging photography and images establish an emotional connection with the user. Subtle colour and graphic highlights provide context and re-inforce the OLHI brand. In addition to a greatly enhanced user-experience, the site was re-engineered using a fully editable Content Management System to allow OLHI staff to manage their own content updates going forwards, producing excellent long-term value from the new system.
Andrea Zviedris, Communications Manager says: “Crescent was excellent to work with. Our new website is heads above our previous and we now offer a greatly improved service as a result.”