The Society of Composers, Authors and Music Publishers of Canada (SOCAN) selected “Powered by SOCAN” as the theme of the 2016/17 Annual Report, to exemplify how SOCAN is weaving a powerful platform able to provide best-in-class, tailor-made services to anyone in the digital music ecosystem in Canada and worldwide.
The 2016/17 Annual Report is imperative in demonstrating the impact SOCAN has had in achieving its vision to lead the global transformation of music rights. The report is successful in depicting the strategic objectives of SOCAN as well as reporting on the important advancements that have been made in 2016 to benefit SOCAN members.
The report was developed in an online and print ready, accessible PDF as well as a responsive, accessible, bilingual website featuring colourful animated info graphics bringing the report to life, supporting the “Powered by SOCAN” theme. Crescent presented five home page concepts centered around the chosen theme.
To portray the “Powered by SOCAN” theme, Crescent created an illustration design consisting of a hand holding a lightning bolt. This concept illustrates the new power SOCAN wields in empowering SOCAN members and in advancing the SOCAN vision through their improved strategic goals and growing success in rights and royalties internationally.