The UCC Fund, much like the Library Foundation, is the philanthropic arm of Upper Canada College and is responsible for fundraising each year which in turn has an enormous impact on students’ experiences every year.
The 2014 ‘UCC Fund’ brand and awareness campaign is a product of C(Group’s strategic thinking and creative talent and resulted in a record-breaking year for the college’s annual giving program. UCC raised a total of $1.3 million representing an increase of 20% compared to the previous year and a 50% increase from the year before then.
Logo, tagline, and materials were produced for print (brochures, posters, invitations, direct mail) and for web and social media applications all aimed at increasing understanding of the school’s mission and encouraging donations to the UCC fund.
Impacts of the funds raised will contribute to academic programs, clubs, athletics and the arts, community service, classroom renovations, financial assistance, boarding, and innovations in teaching.