For the majority of nonprofits the last quarter of the year makes the majority of the year’s revenue. Why is this? Outside of tax incentive deadlines, it’s fair to conclude that the fourth quarter is the season most of us choose to give. It’s a time when we’re encouraged to think of others and those […]
Campaigns
Tips and Tricks for Corporate Partnerships on Giving Tuesday
Are you bringing corporate partnerships into your Giving Tuesday strategy this year? We’re breaking down our favorite tips and tricks to help on one of the most important days of the year for nonprofit fundraisers. While many nonprofits see Giving Tuesday as a significant donor engagement opportunity, the power of corporate sponsorships is often overlooked. In fact, research shows […]
5 Post-Giving Tuesday Strategies to Boost Your Year-End Impact
Seasoned nonprofits know that strong Giving Tuesday strategies are the foundation of fundraising success. They also know that engaging supporters after this high-traffic donation day is just as critical to achieving lofty year-end goals and sustaining their missions for the long-term. Data from Classy’s State of Modern Philanthropy report tells us that nearly one-third of all giving activity on […]
Countdown to GivingTuesday: 3 Tips for GivingTuesday Success
The last quarter of 2021 and GivingTuesday are sneaking up on so many of us this year. With all the shifting to a new normal—and yet another version of normal—planning tends to fall to the bottom of the priority list. We need to remember that having something planned for GivingTuesday is better than having nothing planned. The great thing is that your […]
#GivingTuesday – What Nonprofits Need to Know
When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]
How to Recruit and Activate Volunteers to Help You Raise Money on Facebook this Giving Tuesday
Giving Tuesday is just around the corner, and a great way to make the most of it is to encourage volunteers to raise money for you from their friends on Facebook that day! In case you aren’t already familiar, Giving Tuesday is a global day of giving that falls the Tuesday after Thanksgiving in the […]
Nonprofit Marketing: Reinforce your Messaging Strategy
As you already know, nonprofit marketing can be even more effective than forprofit marketing since nonprofit organizations are in a unique position to showcase their values in a more relatable and inspiring way. Your mission statement is the main driving force behind your organization, and your nonprofit brand, and the marketing behind it, can exhibit […]
5 Influencer Marketing Mistakes Every Nonprofit Should Avoid
Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]
Why Video Should Be Part of Your Marketing Strategy
A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video should be part of your strategy, […]
2020 Cause Awareness & Giving Day Calendar for Nonprofits
Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List […]
Top 12 Fundraising Tips for December
December is around the corner and we want to share best tips for your year-end fundraising. Sit back with your eggnog, put your feet up and review our list of what you need to know so you can have the best giving season ever: 1. Share your metrics for your December fundraising. Whether it’s total dollars raised, number of […]
3 Weeks Until #GivingTuesday! Is Your Organization Ready?
#GivingTuesday is less than three weeks away… is your organization ready to leverage this global day of giving? From fundraising to just plain old engagement and awareness, there are many ways organizations across the social good ecosystem can participate. Read on for tips and resources on how to make an impact and start the season […]
