Take a deep breath: we’re in the home stretch of annual fundraising. There are less than two months until the year ends (and your annual fundraising calendar wraps up), but you know how crucial these final months are for meeting your fundraising goals. According to the M+R Benchmarks report, December giving comprised 26% of all online revenue in […]
Campaigns
The Final Countdown: 5 Ways To Boost Year-End Donations
Did you know that a lot of nonprofit organizations raise 30%, sometimes as much as 50% of their annual donations during the year-end giving season? The lion’s share of all giving comes in December. Most nonprofits bring in nearly half of their online donations in the last week of the year. The three biggest giving days of the […]
9 Event-a-Thon Variations To Shake Up Your Next Event
What if fundraising could be as fun as it is impactful? Event-a-thons can add a twist to your fundraising calendar by combining excitement with purpose. They’re easy to promote, require active participation from supporters, and unite your community in pursuit of supporting a shared cause. Whether it’s walking, dancing, or volunteering, these events get supporters involved in your […]
Unlocking The Secrets To Finding Your Best Donors For GivingTuesday
As we round the corner to year-end, nonprofits everywhere are gearing up for the big day: GivingTuesday. It’s the ultimate rush—your team’s prepped, your plan’s solid, and now the question is, who’s going to step up to make it a success? The right donors can make all the difference, but finding them—that’s where your challenge […]
Nonprofit Ideas for World Kindness Day 2024
Are you familiar with World Kindness Day? It’s a global movement happening on November 13 that encourages everyone to spread kindness and make the world a little brighter. This day celebrates simple acts that can make a big difference, from helping a neighbour to supporting causes we care about. For nonprofits, World Kindness Day offers […]
Nonprofit Marketing Analytics: Which Metrics to Watch and Why
It’s easy to go over budget on marketing without seeing significant results. However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. By tracking the right metrics, you’ll be able to determine what parts of your nonprofit advertising strategy are successful and what needs to be […]
A Google Goldmine: How to Leverage SEO and Google Ad Grants
Much like their for-profit counterparts, nonprofits need to stay on top of new marketing trends so that they can activate new supporters for their cause. However, if you’re like other nonprofit marketers, you know that one of the biggest pain points you face is your budget. What if there were marketing strategies that could expose your organization to […]
5 Benefits of Text-to-Give Fundraising for Your Nonprofit
As a nonprofit fundraiser, you know that consistent donations are key to advancing your mission. Your nonprofit needs a concrete and strategic way to reach your supporters with your donation requests throughout the year. You likely already use tools like email and social media as part of your digital fundraising strategy, but there is an […]
How to Build a Successful Advocacy Campaign: A Guide
More and more nonprofits are tapping into the power of advocacy—and for good reason. A strong advocacy campaign can help organizations grow their audience, bring issues to the public’s attention, and raise more donations for their cause. Traditionally, advocacy campaigns have taken place by going door-to-door to collect signatures or rallying crowds in person. However, innovations in […]
10 Simple Fundraising Tips Guaranteed to Improve Effectiveness
The stakes are always high when you’re launching a fundraising campaign. Professional fundraisers need to cover all the details to meet their targets. Individuals raising money for a cause they care about deeply want to surpass their donation goals and build enthusiasm for the mission. Nonprofit leaders managing both types of fundraisers need to equip […]
Last-Minute Year-End Appeal Strategies
A year-end appeal is crucial for nonprofits to maximize donations before the close of the fiscal year.It’s advisable to start planning your strategy several months in advance, ideally, at least 3-6 months before the end of the fiscal year. But what if you were too busy and didn’t have enough time? No worries! If you […]
What to do after #GivingTuesday
At this point, every nonprofit professional is aware of the significance of Giving Tuesday in the nonprofit world. Organizations can raise funds for projects, programs, and initiatives, bring in new donors, or attract volunteers, often with campaigns specifically prepared for this day. But, what happens after Giving Tuesday? How do you keep your donors motivated […]
