The Best Non-Profit Intel

Storytelling Ethics 101: Protecting Anonymity

As a non-profit professional, chances are good you’ve been told about the power of nonprofit stories – and if you haven’t, now you have. Storytelling is one of the most effective forms of communication available because it humanizes your mission and connects your supporters in an authentic and emotional way. Telling quality stories will help your mission […]

5 Building Blocks of Strong Nonprofit Brands

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]

A Guide to Remote Working for Nonprofits

With all the panic around COVID-19, remote work is trending. Given that the WHO has announced it has reached pandemic status and many nonprofit organizations are cancelling large events, one of the next logical steps to prevent groups of people from gathering is asking employees to work remotely if they can. In fact, many large companies, such […]

Communications New Year’s Resolutions for Fundraisers

Important question, fundraiser. What portion of your job is communications? Answer: more than you probably realize. After all, two very large portions of the development cycle (cultivation and stewardship) involve a lot of communications. The nature and format of these communications can vary depending on whether you work with annual level donors or major donors. […]

The ABC’s of Winning a Lapsed Donor Back

Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]

Grant Seeking 101: Managing the Grant

Congratulations! You got the grant! It probably took you a long time to get here. The entire grants process—from writing the application to receiving the award—can take anywhere from six months to several years. But really, your work has just started. Now it’s time to do what you promised and manage the grant effectively. In this […]

Nonprofit Blogging Tips and Why You Need to Blog

Blogging is one of the most versatile digital marketing tools that organizations can use to craft a compelling story and engage with their audience. When a nonprofit blogs as part of its content marketing strategy, it is in a unique position to leverage its efforts by shaping engaging stories that speak directly to its target audience about […]

5 Ways Fundraisers Can Work Well With Copywriters

With all that it takes to run a successful nonprofit, it could seem easy to have someone already within your organization work to create copy for your website, emails, social media, etc. However, hiring a trained copywriter who has dedicated their time and energy into learning the nuances of language, grammar, and creating effective marketing […]

7 Steps for a Successful Lean Implementation at your Nonprofit

From self-driving cars to artificial intelligence, we live in a period marked by rapid innovation and change. Now couple the accelerating pace of change with increasing pressures from funders to spend fewer dollars on overhead, and the fact becomes clear: we need to find new ways of doing things! Efficiency Drives New Ways of Thinking […]

Which First-Time Donors Should You Make Thank You Phone Calls To?

The short answer is all of them. But that’s not always possible, especially if you have a high gift volume. Few doubt the power of thank you phone calls. McConkey International UK found that first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. Penelope […]

The 5 ½ Principles of Effective Donor Surveys

Do you know why your donors give? Is there consensus within your organization about the reasons they dip into their pockets to fund your mission? Or are there simply “best guesses” floating around that may or may not accurately answer that question?   Unless you ask your donors directly, your gut instincts are merely opinions. And research kills opinions. […]

4 Content Tactics to Boost your Nonprofit Marketing

Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]

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