The Best Non-Profit Intel

5 Creative Examples of Corporate Sponsorships

Between the COVID-19 pandemic and the critical social justice movement, businesses and nonprofits alike have looked for ways to deepen their impact in the world. The year 2020 has highlighted the value of for-profit and nonprofit partnerships, and it’s a trend we expect to continue into 2021. As donations waned for some nonprofits during the economic […]

4 Nonprofit Tech Trends to Watch in 2021

After a tough year, nonprofits could find solid ground by investing in technology to help drive donations and better target services. The pandemic and its ensuing economic effects have put a lot of nonprofits in precarious positions. This year has seen its fair share of challenges, and at least one study from over the summer found that […]

4 Tips to Boost Matching Gift Revenue for Nonprofits

Eighty-four percent of donors are more likely to give if their gift will be matched, and one in three say they’d make a larger gift if they knew it would be matched. Matching campaigns are a great way to motivate your supporters. By knowing their donation will be doubled, supporters can feel like they’re making an even […]

#GivingTuesday – What Nonprofits Need to Know

When the end of the year rolls around, giving campaigns for nonprofits kick into high gear. #GivingTuesday plays an important role in social media to highlight the importance of giving during the holiday season. This episode of 5 Business Rules, covers five things to know if you want to run a campaign for Giving Tuesday. […]

8 GivingTuesday Email Examples that Inspire and Convert

It’s official: GivingTuesday is happening on December 1, 2020. Are you ready? If the answer is “no”, don’t worry: you’re not alone! Although not everyone loves GivingTuesday, there’s no denying that it has a huge impact on nonprofits worldwide (and that your board will definitely ask you about it). And one of the best ways to […]

Livestream Fundraising: What It Is and How to Do It

By the end of 2020, it’s expected that 82% of internet traffic will come from livestreams. In 2019 alone, people watched 1.1 billion hours of live video. Livestreaming was gaining popularity before COVID-19, but in light of the global pandemic, it has become an even more useful tool for nonprofits to connect with and grow their audiences […]

How to Use Instagram Reels to Engage Your Nonprofit Supporters

In early August, Instagram launched a new feature called Instagram Reels. It has been described as the company’s response to TikTok, a popular app that allows users to make 15 to 60 second videos using creative editing and audio tools. In this post, we’ll give you a quick crash course that covers: What exactly Instagram Reels […]

3 Major Reasons to Host a Peer-to-Peer Fundraiser

Peer-to-peer fundraising (also known as social, P2P, or DIY fundraising) is an effective way to raise money for any cause. With this type of campaign, you enlist dedicated supporters to fundraise on your behalf. Typically, you equip each participant with a custom-built personal fundraising page, which they then share with their family and friends. The ultimate goal […]

The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This […]

Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond

In-person peer-to-peer (P2P) events have been one of the types of P2P campaigns most affected by the COVID-19 pandemic. The in-person to virtual paradigm of the Spring was very reactive in nature, propelled by uncertainty and fear. Moving into Fall 2020 and Spring 2021, we now understand more about the necessary precautions, such as the importance of […]

What COVID-19 Has Taught Us About Marketing

The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]

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