The Best Non-Profit Intel

Why Your Nonprofit Needs a Social Media Strategy

Social media represents an amazing opportunity for nonprofit organizations to expand their reach, increase brand awareness, build trust, and connect with supporters online. You can even find new donors, start fundraising challenges, recruit volunteers, promote events, and more! Nowadays, many nonprofits have social media presence and post regularly, but few have an actionable strategy in […]

How to Create a Nonprofit Marketing Strategy & Content 

What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]

4 Ideas to Reach More Donors Through Their Communities

Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]

24 Instagram Tips for the Modern Nonprofit

If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling goldmine.  Instagram is one of the fastest-growing and highly engaged social media platforms, celebrating its 12th birthday in 2022. Learn how to capitalize on the latest Instagram features to engage donors on the 7th most visited website in the world. Instagram for […]

Nonprofit Marketing: 10 Lessons for All Nonprofits

Nonprofit marketing is a critical part of your annual fundraising strategy, and it’s quickly evolving. In 2022, nonprofits and for-profit brands alike must master new platforms, algorithms, and donor preferences to reach the right audiences and drive them to act.  Marketing Tips for Nonprofits Successful nonprofit marketing extends beyond just getting more eyes on your campaigns or fundraising […]

7 Tips to Find the Right Nonprofit Influencers for Your Organization

Nonprofit organizations need to market themselves as much as any other business in the world.  Nonprofit influencers can help you do this. These individuals help increase awareness of your mission, garner support for new initiatives, and improve your online reach. Their participation can inspire new audiences to engage with your organization, as well as reignite the […]

What Is TikTok and Should Your Nonprofit Be Using It?

TikTok is a social media platform that allows users to generate 15-second videos and host live streams. It launched in the United States in 2016 and rapidly grew to more than 680 million active users worldwide. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to […]

2 Social Media Metrics Your Nonprofit Should Be Tracking

There are countless social media metrics to track depending on the platforms you use regularly, and your nonprofit needs to recognize which ones truly matter to gauge and improve your performance.  Two relatively recent social metrics worth monitoring are saves and shares. Below, we dive into what these metrics entail and how your nonprofit can […]

12 Tips for writing engaging social media captions

Writing social media captions can be a bummer sometimes, especially for nonprofits. You want to engage your audience and get them to show their support by liking, sharing, or starting conversations but, with all the options on their news feed, how do you get them to stop scrolling and read your caption? We’ve got you […]

Strategic Communication: External Nonprofit Communication

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. There are several forms of external nonprofit communication which include: Website Content Emails Newsletter Social Media Press Releases  […]

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