Social media is constantly evolving, and nonprofits need to stay ahead of the curve to remain visible, engage supporters, and drive impact. In 2025, we’re seeing new ways in how people interact with content, where they spend their time online, and what they expect from the organizations they follow. Understanding these trends will help you […]
Social Media
“I Love What I Do” – A Recruitment Campaign for Community Living Hamilton
Community Living Hamilton (CLH) is a nonprofit organization dedicated to supporting individuals with developmental disabilities. Their mission is to promote inclusion and provide opportunities and support to help people with developmental disabilities build great lives. The Challenge CLH faced significant challenges in recruiting for front line roles such as Inclusion Facilitators, Resource Consultants, and Direct […]
Which Social Media Network is Right for Your Nonprofit?
Let’s face it—figuring out where your nonprofit should focus on social media can be tricky. With so many platforms out there, it’s tempting to try them all, but that’s not always the best move. We came across a great article on Classy.org that breaks it all down, and we’re here to share the highlights with […]
Social Media for Nonprofits: How to Build a Community Online
If you’re one of the 97% of nonprofits that use social media regularly to engage supporters and market your cause, you understand this channel’s power to make an impact on your mission. And if you aren’t leveraging social media yet—there’s no better time to start than right now, and it’s easy to get your accounts up and […]
11 Ways to Use Social Media to Boost Event Engagement
Social media is an essential tool for nonprofits that want to maximize engagement and participation at their events. Whether you’re hosting a fundraising gala or a community workshop, leveraging social media can help you build excitement, connect with your audience, and inspire more active participation. In this guide, we’ll walk through practical social media tactics your […]
5 Tips to Increase Your Nonprofit’s Visibility with Social SEO
Social media platforms are always changing, introducing new features and algorithm updates. But now, they’ve evolved into something else. They serve as search engines. People go to social media not only to connect with friends and family but to get information and find what they need. I bet you’ve done it many times too! Whether […]
10 Easy Ways to Grow Your Nonprofit’s Social Media Presence Organically
How many times have you heard that social media is now a pay-to-play game? I bet you hear this very often! Well, while this continues to be true, organic social media offers nonprofits something paid social can’t – authenticity, community-building, and genuine connections. It provides nonprofits with the opportunity to cultivate a loyal and engaged […]
3 Proven Ways to Find and Convert New Donors
If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. […]
19 Digital Advertising Acronyms for Nonprofits
Digital platforms, like search engines and social media, are free for any organization to participate in. However, these technologies are increasingly becoming pay to play, meaning your nonprofit should strongly consider investing in paid advertising to get its full effect. Whether investing in social, search, or retargeting, there are a range of different paid ad approaches your […]
10 Brilliant Social Media Content Ideas for Nonprofits
Having a strategic social media communications plan in place is a must for nonprofits. With 3.78 billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to […]
26 Instagram Tips for the Modern Nonprofit
If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling gold mine. Instagram, which continues to be a highly engaged community-building and social media platform, celebrates its 13th birthday in 2023. Learn how your nonprofit organization can capitalize on the sixth most-visited website in the world to engage donors in […]
LinkedIn for Nonprofits: 8 Strategies for Social Network Success
LinkedIn, like other social media platforms, has hundreds of millions of registered users. However, a large user base doesn’t guarantee engagement. A highly engaged audience, even if it’s smaller, is key to social media success. What makes LinkedIn valuable for your nonprofit is its active audience. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant […]
