Social media platforms are always changing, introducing new features and algorithm updates. But now, they’ve evolved into something else. They serve as search engines. People go to social media not only to connect with friends and family but to get information and find what they need. I bet you’ve done it many times too! Whether […]
Social Media
10 Easy Ways to Grow Your Nonprofit’s Social Media Presence Organically
How many times have you heard that social media is now a pay-to-play game? I bet you hear this very often! Well, while this continues to be true, organic social media offers nonprofits something paid social can’t – authenticity, community-building, and genuine connections. It provides nonprofits with the opportunity to cultivate a loyal and engaged […]
3 Proven Ways to Find and Convert New Donors
If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! No matter what your mission is, you’re probably dedicating significant resources to finding potential supporters and getting that first gift. And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. […]
19 Digital Advertising Acronyms for Nonprofits
Digital platforms, like search engines and social media, are free for any organization to participate in. However, these technologies are increasingly becoming pay to play, meaning your nonprofit should strongly consider investing in paid advertising to get its full effect. Whether investing in social, search, or retargeting, there are a range of different paid ad approaches your […]
10 Brilliant Social Media Content Ideas for Nonprofits
Having a strategic social media communications plan in place is a must for nonprofits. With 3.78 billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to […]
26 Instagram Tips for the Modern Nonprofit
If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling gold mine. Instagram, which continues to be a highly engaged community-building and social media platform, celebrates its 13th birthday in 2023. Learn how your nonprofit organization can capitalize on the sixth most-visited website in the world to engage donors in […]
LinkedIn for Nonprofits: 8 Strategies for Social Network Success
LinkedIn, like other social media platforms, has hundreds of millions of registered users. However, a large user base doesn’t guarantee engagement. A highly engaged audience, even if it’s smaller, is key to social media success. What makes LinkedIn valuable for your nonprofit is its active audience. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant […]
Tracking Social Media Engagements and Conversions for Your Nonprofit
Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Across […]
Why Your Nonprofit Needs a Social Media Strategy
Social media represents an amazing opportunity for nonprofit organizations to expand their reach, increase brand awareness, build trust, and connect with supporters online. You can even find new donors, start fundraising challenges, recruit volunteers, promote events, and more! Nowadays, many nonprofits have social media presence and post regularly, but few have an actionable strategy in […]
How to Create a Nonprofit Marketing Strategy & Content
What is Content? Content, in terms of marketing, is material used to portray a topic through a variety of mediums or marketing channels. Content can come in many forms, such as video, graphics, and “copy,” the words that go into each marketing material. Essentially, content is everything you produce for your nonprofit such as emails, […]
4 Ideas to Reach More Donors Through Their Communities
Those around us influence us. An individual’s community often impacts when, how, why, and to which organizations they choose to support. When you understand how to tap into a community of donors, you unlock massive potential for increased generosity. People give for various reasons, like supporting others in need, coming together with coworkers, and playing […]
24 Instagram Tips for the Modern Nonprofit
If a picture is worth a thousand words, your nonprofit’s Instagram account is a storytelling goldmine. Instagram is one of the fastest-growing and highly engaged social media platforms, celebrating its 12th birthday in 2022. Learn how to capitalize on the latest Instagram features to engage donors on the 7th most visited website in the world. Instagram for […]