The Anatomy of an Effective Fundraiser Letter

Social media is all the rage these days. Although less personable, it’s become a major outreach tool. But according to the Blackbaud Institute, while social media is on the rise, direct mail has declined from 49% to 23% of donors from 2010 to 2018. Yet, direct mail remains viable for “mature donors” born 1945 or sooner. This […]

How to do social media marketing during the pandemic

With the onset of the coronavirus pandemic, nonprofits and social enterprises have had to rethink their marketing strategies. Nonprofits have been scrambling to develop appropriate communication strategies to approach their stakeholders during these trying times. With contributors sticking close to home and social distancing in force, it’s harder than ever to conduct outreach for even […]

Going Virtual is Not Enough: Reimagining Traditional P2P Walks for Fall 2020 and Beyond

In-person peer-to-peer (P2P) events have been one of the types of P2P campaigns most affected by the COVID-19 pandemic. The in-person to virtual paradigm of the Spring was very reactive in nature, propelled by uncertainty and fear. Moving into Fall 2020 and Spring 2021, we now understand more about the necessary precautions, such as the importance of […]

What COVID-19 Has Taught Us About Marketing

The coronavirus pandemic has impacted nearly every aspect of the way nonprofit and for-profit organizations operate, from budgets and strategic plans to community engagement and marketing. This experience has shed light on how brands can be resilient through these challenging times with the right messaging. After four months of crisis marketing, organizations have learned a […]

Do’s and Don’ts of Email Marketing During a Crisis

Nonprofit email marketing during a crisis can be a tough task. It becomes a crazy balancing act. Should we send more emails? Should we make it less? It’s hard to tell what the right answer is during such strange times. We’re making history and living through a crisis. Right now, your email subscribers are being […]

3 Tips to Write an Effective Nonprofit Business Plan

“The way we run nonprofits is actually undermining the causes we love and our profound yearning to change the world.” These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. According to Pallotta, philanthropy is a market […]

20+ Engaging Virtual Fundraising Ideas for Nonprofits

During the age of COVID-19, many nonprofits, especially those that have been focused on growth, paused their fundraising strategies to deal with the results of the pandemic. Social distancing guidelines made in-person fundraising nearly impossible to do safely, and the economic downturn limited the philanthropic gifts individuals are willing to contribute. However, this isn’t a […]

How to Become an Expert in Social Media Branding

In today’s modernized world, social media branding has become a no-brainer. With millions surfing the web at any given moment, social channels have proven to be super valuable as a way to keep in touch with friends and family ― and the world. As of January 2020, there are 3.8 billion social media users worldwide. The […]

6 Storytelling Secrets for Nonprofit Professionals

Stories have a unique way of engaging an audience. If you want to learn how to win hearts, change minds, and get your audience to take action, you need to get good at sharing stories. Here are six storytelling tips to win hearts, change minds, and create a real impact: Secret #1 – Know your […]

How to Drive User-Generated Content for Your Nonprofit

Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves […]

5 Building Blocks of Strong Nonprofit Brands

Nonprofit branding is all about how others view your organization and your efforts. If you know what American Red Cross, UNICEF, or AARP does regularly, you know that nonprofit branding works. Creating a brand leads to more recognition, clarity and potential donations ― all in all, making your nonprofit more successful. In a perfect world, […]