Branding

About this project

A collaborative project between the City of Toronto and Pan-Am Games bred a night to welcome the Pan-Am games to Toronto (Torch Relay celebration) and celebrate the lighting of the Bloor Viaduct Bridge Veil.

The Luminous Night provided an umbrella brand and identity for two very different events (happening at the same place and time) and effectively rationalized multiple themes into one identity system for the public. With the involvement of multiple funding partners: federal, provincial and municipal, approvals from multiple levels were required. C(Group facilitated the event naming, logo design and produced design elements for all onsite signage.

The Luminous Night identity was inspired by light and motion: the fire from the Pam Am torch as well as the lighting-based art installation along the bridge with the illusion of motion created by the changing colors of the lighting along the Veil as a reaction to the changes in wind speeds in the viaduct. Notwithstanding a desire to salute and honour those who lost their lives to the bridge (as the veil was installed as a suicide barrier), vibrant colors tied all together and provided the perfect backdrop for the multiple theatrical and musical performances of the evening. The culmination of The Luminous Night, with mayor John Tory honouring the city’s commitment to public health and safety and counting down the cue to light up the Veil, resulted in a hugely successful, high-profile event for the City of Toronto.

About this project

The College of Audiologists and Speech-Language Pathologists of Ontario is a regulatory body in the healthcare sector that aims to protect the public by regulating the practice of audiology and speech-language pathology practitioners.

Recently, the College expanded its offices and required a piece for its new boardroom that established the space as the nexus of the College’s activity. The boardroom is where the organization carries out much of its duties, including committee and council meetings as well as discipline hearings and other business.

C(Group crafted a 3D environment design for the boardroom that reinforced the mission, vision, and mandate of the College. The branding and design went hand-in-hand with the College’s updated mark and weaved in aspects of its new corporate identity. The soundwaves reinforce the practice of the college while carrying the viewer’s eye throughout the design.

Everyone at CASLPO loves the new boardroom piece, and C(Group will be working with the College on future environmental projects.

About this project

The Ministry of Economic Development, Employment and Infrastructure aims to stimulate economic growth within Ontario and position the province as a globally competitive place to do business.

Over the years, C(Group has assisted with this mission by developing communications collateral for different sectors, including the life sciences, automotive, gaming, aerospace, and mining. Materials include brochures, tradeshow materials, business cards, exhibit directories, publications, and more. These are produced in nine languages, including English, French, Japanese, Chinese, German and Portuguese.

C(Group assisted by establishing brand guidelines and templates for materials produced. Each template needed to fit the context of both Ontario Government communications and each sector while still allowing room for expressing individual sectors.

The communications collateral assists the organization’s mission of attracting business to Ontario across sectors and helps promote Ontario as a global landscape for business development.