About this project
A collaborative project between the City of Toronto and Pan-Am Games bred a night to welcome the Pan-Am games to Toronto (Torch Relay celebration) and celebrate the lighting of the Bloor Viaduct Bridge Veil.
The Luminous Night provided an umbrella brand and identity for two very different events (happening at the same place and time) and effectively rationalized multiple themes into one identity system for the public. With the involvement of multiple funding partners: federal, provincial and municipal, approvals from multiple levels were required. C(Group facilitated the event naming, logo design and produced design elements for all onsite signage.
The Luminous Night identity was inspired by light and motion: the fire from the Pam Am torch as well as the lighting-based art installation along the bridge with the illusion of motion created by the changing colors of the lighting along the Veil as a reaction to the changes in wind speeds in the viaduct. Notwithstanding a desire to salute and honour those who lost their lives to the bridge (as the veil was installed as a suicide barrier), vibrant colors tied all together and provided the perfect backdrop for the multiple theatrical and musical performances of the evening. The culmination of The Luminous Night, with mayor John Tory honouring the city’s commitment to public health and safety and counting down the cue to light up the Veil, resulted in a hugely successful, high-profile event for the City of Toronto.
Deliverables:Brand, Identity, LogoSongwriters Hall Of Fame - Brand Identity
Project:Songwriters Hall Of Fame - Brand Identity
SUPPORTING EMERGING SONGWRITERS
About this project
In 2012, The Society of Composers, Authors, and Music Publishers of Canada (SOCAN) acquired the Canadian Songwriters Hall of Fame (CSHF), a non-profit organization dedicated to honoring and celebrating Canadians who have dedicated their lives to the legacy of music.
SOCAN contracted C(Group to create a new logo for CSHF that communicated the organization’s new brand identity. The new logo needed to properly portray the organization’s mission while fitting the context of SOCAN. The new logo is made of two overlapping guitar picks and a writer’s quill, thus incorporating different aspects of writing and performing music. The gold, yellow, and burgundy color scheme work together to communicate a high-end look and feel. The font chosen has similarities with the SOCAN logo, making for a visual continuum between stand-alone brands.
In addition to creating the new logo, C(Group also worked with CSHF to create a new website that professionally communicates its mission and provides information to both the public and the Canadian music community in an easy-to-navigate way. The new website helps users sort through a vast repository of content, acting as a virtual, online museum of Canadian achievements in music. Users can search inductees by name, year, or era.
Deliverables:Identity, Marketing Materials, Video StoryboardEnergy Exchange Identity
Project:Energy Exchange Identity
About this project
The idea to create Energy Exchange came as a result of an energy literacy project supported by 13 organizations in Canada and managed by Pollution Probe, a Canadian registered charitable organization dedicated to achieving positive and tangible environmental change.
The Energy Exchange identity was designed to establish a profile for the organization and facilitate the process of soliciting and obtaining the $12 million in investment funding from private and public contributions and grants.
Energy Exchange will own and manage the Canada Centre for Energy Learning (CCEL) an entity that will complement and collaborate with existing energy literacy initiatives and support national dialogue on Canada’s energy future.