Project InfoSongwriters Hall Of Fame - Brand Identity
Project:Songwriters Hall Of Fame - Brand Identity
Deliverables:Brand, Identity, Logo
About this project
In 2012, The Society of Composers, Authors, and Music Publishers of Canada (SOCAN) acquired the Canadian Songwriters Hall of Fame (CSHF), a non-profit organization dedicated to honoring and celebrating Canadians who have dedicated their lives to the legacy of music.
SOCAN contracted C(Group to create a new logo for CSHF that communicated the organization’s new brand identity. The new logo needed to properly portray the organization’s mission while fitting the context of SOCAN. The new logo is made of two overlapping guitar picks and a writer’s quill, thus incorporating different aspects of writing and performing music. The gold, yellow, and burgundy color scheme work together to communicate a high-end look and feel. The font chosen has similarities with the SOCAN logo, making for a visual continuum between stand-alone brands.
In addition to creating the new logo, C(Group also worked with CSHF to create a new website that professionally communicates its mission and provides information to both the public and the Canadian music community in an easy-to-navigate way. The new website helps users sort through a vast repository of content, acting as a virtual, online museum of Canadian achievements in music. Users can search inductees by name, year, or era.
Project InfoBrand Identity
Deliverables:Logo, Visual Identity
About this project
Formerly the Trinity Home Hospice, this charitable palliative care non-profit organization needed an identity that better represented the community in which they provided their services. Along with a name change to “Hospice Toronto”, C(Group recommended (and designed) a new identity that would reflect a more religious and culturally diverse society.
The new logo symbol is inspired by the mandala, a symbol used in a variety of religions and cultures as a universal symbol for the life and death cycle and for the “inner self”.