Deliverables:Accessible PDF, Annual Report Design, Infographic and Visual Charting, Print Materials, Theme and Vision DevelopmentAnnual Report
Client:College of Medical Radiation Technologists of OntarioView Online
Serving and protecting the public interest
About this project
The key theme identified for The College of Medical Radiation Technologists of Ontario (CMRTO)’s 2016 Annual Report was “Advancing Public Protection”. The College wished to communicate the excellent work it had done over the previous year on that front and showcase its progress. As the “public” work was a key feature, C(Group developed a visual report that emphasized the community in which it operates.
The cover design featured a grid of people from the community and vibrant diagonal bands of color that create a strikingly beautiful visual motif. The color palette and diagonal design elements are carried through the interior of the report, ensuring consistent and holistically branded content throughout.
This Annual Report was printed digitally and made available on the College’s website for download.
Deliverables:Campaign, Print Materials, WebsiteChill Out for Charity Campaign
Project:Chill Out for Charity Campaign
Client:Nelson Mandela Children’s Fund Canada
About this project
C(Group built a “virtual lemonade stand” to spearhead the Chill Out for Charity fundraising and awareness campaign developed by the Nelson Mandela Children’s Fund Canada (NMCF Canada). The outreach initiative was intended to inspire kids and families to participate, donate and learn about Nelson Mandela’s global vision of social justice for children and youth. NMCF Canada is focused on becoming the foremost charity in Canada by providing financial support to community-based programs in South Africa.
The site as well as accompanying print promotional elements allow a child and/or school to set donation goals, offer cups of lemonade to friends and family in exchange for monetary donations and provides a tool for NMCF Canada to gather and expand their contact database.