About this project
The brand and innate values of this college are best communicated through use of abstract illustration. The theme for this year’s report centred around “Chronicling the Past; Charting the Future”.
Much work went into the selection of the illustration that would best translate itself onto the pages of the annual. Through design we communicate how the college has evolved into a progressive, adaptable, and responsible organization and how with this solid foundation they now shift their minds to a new vision. Pathways, collaboration, and growth all play central roles in the implied meanings of the graphics as we revisit key achievements from the last 10 years.
Project InfoImpact Report
Client:Canadian cancer society
Deliverables:Content, Photography, Print Design, Printed Booklet, Video, Website
About this project
The Ontario division of the Canadian Cancer Society produces an impact report each year. C(Group helped them transition this publication into the digital space by producing an online-first interactive version of the report. Of course, a printed version was also produced. “The cause we fight; the victories we share” is told through a series of stories and videos each serving to highlight key accomplishments for the year. The design concept centered around picture frames (or windows into the lives of those affected) encourages readers to see the impact of the work of the society through the lenses of all those touched by cancer from survivors to politicians, volunteers, patients, family, and the public. C(Group produced the report from content (writing), through media (photography and videography), and web and print design development.
The impact report is more than a report on achievements, it is one of the primary tools the society uses to reach donors and potential donors to demonstrate how their contributions are making a difference.