About this project

Created in 2008 through the consolidation of the Investment Dealers Association of Canada and Market Regulation Services Inc., the Investment Industry Regulatory Organization of Canada – IIROC is the national self-regulatory organization which oversees all investment dealers and trading activity on debt and equity marketplaces in Canada. Bringing together these two organizations meant the creation of a new brand that reflected both the strengths of the individual organizations and the forward-looking values of the new.

The new IIROC name, logo and subsequently delivered website and communications collateral are all products of C(Group’s consultative approach to design projects. The logo design is based on an arrangement of circles of varying size in a diamond form to represent clarity, movement and precision. It can further suggest organization, collaboration, cooperation and inter relationships between companies and IIROC and overall strength and togetherness.

About this project

The SOCAN Songwriting Prize is Canada’s most prestigious award for independent music creators. This year SOCAN grew their nominations to 10 French and 10 English artists from 5 each the previous year, requiring a new site design to accommodate the change.

C(Group designed a fresh, colorful site configured to spotlight the 10 French or 10 English nominees on one page. From a technology perspective, we extended voting capabilities into the social platforms collecting votes both through Twitter and Facebook in addition to the on-site voting that was already in place. The built-in controllable music player was also upgraded providing an interrupted listening experience while a user navigates the pages of the site. The reusable design template also feature space for award sponsors and contest terms and conditions. All in all a highly interactive and engaging site for SOCAN to enable users to be fully involved in the voting process.

About this project

The Paloma Foundation establishes longer-term relationships with other charitable organizations that it selects for donation/funding. In addition to providing funding, they enable medical, organizational and administrative services within their circle of influence.

Typically their focus is on women and children’s issues (in particular, educational and health-related issues) and the homeless primarily in and around the Greater Toronto Area.

The identity evolved from the symbol of a dove (the English of the Spanish “Paloma”) utilizing geometric elements that together create one shape – an image of a shelter. These geometric elements represent Paloma’s target audience (women, children and the homeless).

The dove symbol, associated with the concept of freedom was deliberately created as a visually negative space suggesting that “the good spirit” is the core of each “shelter” or organization. It also suggests that it can be formed only with the cooperation and help of other people. The dove, like a messenger, is “carrying the good news”. The identity’s positive character is also reflected using simple shapes, almost child-like paper cutouts, and typography that express trust and importance.