Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations.
It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are 4.33 billion people connected to the internet. Consider that out of this total, 3.7 billion people own smartphones.
If you’re not optimizing your site for people on smart devices, you’re missing out on a huge opportunity to increase your traffic, sales, and engagement. Mobile marketing, by definition, is the process of adapting your strategy to appeal to more smartphone users.
Today we are going to look at several things to keep in mind if you want to grow your business with a robust and interactive mobile strategy.
Optimize UX for Mobile Users
User experience, or UX, encompasses everything on your website that directly relates to how consumers interact with your brand. Your loading times, site accessibility, and general design can all have a massive impact on UX.
For instance, did you know that 47 percent of consumers expect a page to load in under 2 seconds? Overall, a 1-second delay can result in a 7 percent reduction in conversions. You can speed up your site by optimizing images on your website, evaluating your plugins, and using a caching tool to speed up loading times for returning users.
Mobile-responsive sites are no longer a luxury; they are now a necessity. If a user comes to your website from their smartphone, they should be able to interact with your menus, contact forms, and checkout page without zooming and expanding their screen. Optimizing these features for your smartphone users will increase your overall traffic while reducing your bounce rate.
Discover Voice Search Keywords
There’s no question that picking the right SEO keywords can make or break your business. However, SEO is now based on what users might say as well as type. Voice-based shopping is expected to reach 40 billion dollars by the end of the year, and this is due to the explosion of mobile users, as well as smart speakers.
The first step in discovering voice search keywords is to rework some of your existing SEO words and phrases. In most cases, voice SEO feature long-tail keywords. For example, instead of typing in “Crab cake recipe,” someone might say, “How do I make crab cakes from scratch?”
Understanding the nuances in the way we speak compared to the way we type is pivotal to evolving your voice search strategy. Don’t throw your old keywords out just yet! Those words are still valuable for reaching consumers that search with their keyboard.
You can use a tool like AnswerthePublic to learn how to turn your existing words into something more conversational. The goal is to create content that provides quick, crisp answers to consumers, especially if they are on their mobile devices. If people find your content valuable, they are more likely to stick around, which contributes to a more advantageous ranking position on Google.
Encourage Social Media Engagement
Social media marketing has essentially become a focus to interact with more mobile users. Let’s put things into perspective. Research shows that 91 percent of social media users access their accounts from their smartphones. In other words, if you’re not interacting with users on platforms like Facebook or Instagram, you’re missing out on a huge mobile marketing opportunity.
Creating and sharing video content is an excellent way to encourage followers to engage with your posts. Videos are also more likely to go viral, which contributes to spreading brand awareness across various social media websites. If you’re a marketer, you should know that a staggering 66 percent of people prefer to watch videos about products instead of reading text. A Facebook live demonstration or YouTube upload could help you grow your business among mobile users.
Smartphone users spend plenty of time on social media every day. During this time, they are talking to friends and updating their status, but they are also interacting with brands. If you want to see more engagement on your account, you have to engage with your community and popular communities in your industry.
On your channel, you could host a giveaway, respond to consumers that ask questions, or leave feedback, and you can share new posts from your blog. The key to promoting engagement is consistency. Schedule your posts for the week, and take some time to respond to comments every day. Responding to consumers encourages them to come back because they know that you are willing to help them if they have questions.
There’s no question that the number of mobile users will continue to rise. Every year we are going to see more people using their phones to read blogs, buy products, and engage with brands. If you want to avoid leaving money on the table, now is the time to fine-tune your mobile marketing strategy.