Are you familiar with World Kindness Day? It’s a global movement happening on November 13 that encourages everyone to spread kindness and make the world a little brighter. This day celebrates simple acts that can make a big difference, from helping a neighbour to supporting causes we care about.
For nonprofits, World Kindness Day offers a unique opportunity to amplify their missions, engage their communities, and inspire others to take action. There are many ways to participate and make a positive impact on this special day! In this blog post, we’ve included four ways we’ve found on Classy.org to help you inspire your community this World Kindness Day.
1. Host a donor appreciation event
Turn World Kindness Day 2024 into a donor appreciation event to show gratitude to those who supported your cause all year. The timing coincides with Giving Tuesday and the year-end giving season, further justifying your plans to shower supporters with thanks. This event can then become an annual tradition to show you care and nurture lasting, mutually beneficial relationships.
Consider creative ways to surprise donors with personal and unexpected invitations. You can go digital or send handwritten kindness cards to share event details.
A hybrid event format provides more flexibility for nationwide supporters to attend. Alternatively, local events are a great engagement opportunity for supporters to get to know each other and maybe spread extra kindness along the way.
In 2024, GoFundMe headed to Silver Spring, Maryland—last year’s most generous city in America—to surprise and thank everyone for their ongoing generosity. The team set up a booth at a local farmers’ market to thank residents in person with fun games and swag.
2. Set up a peer-to-peer campaign challenge
Use World Kindness Day as an opportunity to inspire donors to start a new tradition of raising money for a cause that matters to them. You can introduce a kindness challenge to your audience to encourage them to mobilize support for your nonprofit through peer-to-peer fundraising or launch a campaign with a pledge to raise a minimum amount for your cause, turning their acts of kindness into impactful contributions.
Help fundraisers activate support by telling their stories and illustrating to donors how each contribution makes a meaningful impact. For example, $1,000 will provide warm meals to 500 hungry families. Centering the outcome of each contribution keeps the focus on spreading kindness to others and can motivate fundraisers’ networks to join in on the generosity.
3. Announce a donation match
Inform people that their World Kindness Day 2024 donations will double from a donation match, so they may be more motivated to act.
This is also an opportunity for corporate sponsors, major donors, or other donation match partners—such as foundations or community organizations—to join the annual kindness tradition. By partnering with your nonprofit organization, they can help make a difference and feel proud of their efforts to spread kindness in the world.
4. Offer a simple way to take fast action
Capture the in-the-moment excitement that your audience has around World Kindness Day 2024 and galvanize them to participate with an embedded donation form on your website that streamlines the giving process and increases conversions.
While making a donation is simple, motivating supporters to contribute to your World Kindness Day 2024 campaign is much easier. Simply direct traffic to a quick donation form through social media using the hashtag #worldkindnessday. You can also engage donors with a QR code at an in-person event to seamlessly access your donation website.
Eliminating friction in the giving process avoids any frustration that could prevent donors from participating again next year.
