NP Channel

How to Improve Your Mobile Marketing Strategy for Explosive Growth

Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are […]

A Guide to Remote Working for Nonprofits

With all the panic around COVID-19, remote work is trending. Given that the WHO has announced it has reached pandemic status and many nonprofit organizations are cancelling large events, one of the next logical steps to prevent groups of people from gathering is asking employees to work remotely if they can. In fact, many large companies, such […]

Nonprofit artificial intelligence

How Artificial Intelligence is Transforming Nonprofits

When you think of nonprofits, you don’t always associate them with “high-tech.” But that might be changing soon. With artificial intelligence becoming a major part of private businesses, nonprofits have also started using AI for automating the procedures and tasks. This has helped to save employee’s time and the valuable investment of the organization. AI, which uses […]

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8 Social Media Mistakes Your Nonprofit Should Avoid

Social media is one of the best ways to engage with new and existing donors because it can lead to meaningful results. In fact, 55% of people who engage with nonprofits on social media end up taking some sort of action, such as donating or volunteering. However, we often see people make common social media mistakes that […]

SEO

How Does Google’s BERT Algorithm Update Affect Your Website’s SEO?

Google’s latest algorithm update, BERT, is supposedly one of the search engine’s biggest updates yet. BERT was rolled out at the end of 2019, and it has already made significant changes in search rankings. In order to maintain or improve your website’s ranking, you should understand what BERT is, how it affects search results, and […]

Social media reactions to influencer marketing

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from […]

Video Marketing Image

Why Video Should Be Part of Your Marketing Strategy

A third of the time people spend online is dedicated to watching videos, which is why it’s no surprise that 93% of marketers are using it¹ as part of their marketing efforts. So, whether you’re new to the world of video marketing, trying to persuade your boss that video should be part of your strategy, […]

Trends graphic

A Look Ahead: Non-Profit trends for 2020

Close to 1.6 million non-profits currently exist in the United States and donors contribute about $390 billion annually. The competition for these dollars is expected to increase as organizations compete for their share of charitable giving. What’s more, the number of non-profits has been increasing steadily each year, with many organizations having similar or overlapping […]

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How to prepare your nonprofit for a pr crisis

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. A crisis communications plan ensures that you are ready if your organization is ever thrown into a situation when the news is bad — and a slow or ill-informed response can make the situation […]

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82 Fundraising and Social Media Stats for Nonprofits

Fundraising Stats The average online gift in 2018 was $96.40 USD (Blackbaud Luminate Online Report). 8.5% of overall fundraising in 2018 came from online giving (Charitable Giving Report). 54% of donors worldwide prefer to give via credit or debit card. 11% via direct mail/post. 10% via bank/wire transfer. 9% via PayPal. 4% via mobile app/wallet. […]

#Brand written in paper

Building a Strong Brand for Nonprofit Organizations

You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding sounds like something strictly for big businesses. The truth is branding is an important factor for nonprofit organizations just as much as it is for businesses. Branding is all about your public image. It’s how the world sees […]

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4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]