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Building a Strong Brand for Nonprofit Organizations

You might not think about branding when you think about nonprofits, NGOs, and other social enterprises. Branding sounds like something strictly for big businesses. The truth is branding is an important factor for nonprofit organizations just as much as it is for businesses. Branding is all about your public image. It’s how the world sees […]

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4 Important Focus Areas for Social Good Organizations in 2020

As we venture into the new year, and a brand-new decade, the world around us feels chaotic in many ways. So much seems to change every day, from the effects of climate change to the political landscape to constant innovations in technology. Through it all, YOU—the social good community—stay committed to your important work, regardless […]

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2020 Cause Awareness & Giving Day Calendar for Nonprofits

Cause awareness and giving days can be very powerful themes upon which to launch online fundraising campaigns. The first step is to decide which days to build a campaign upon and then add them to your 2020 editorial calendar. In addition to the days listed below, see also public holidays by country, Days of the Year, and Wikipedia’s List […]

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6 Tips to be at the Top of Your Fundraising Game

With an increasing number of nonprofits entering the scene, there’s a lot of competition for the limited amount of attention and resources out there. In this environment, you need to stay at the top of your game to make the most out of all the available opportunities. Here are a few tips to help your […]

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Choosing the Right Email Marketing Platform for Your Nonprofit

This isn’t about making pretty, branded emails. Yes, you can do that in Gmail. This is about reaching and engaging with your key supporters, increasing participation with your volunteers, and securing more generous gifts from your donors. So many nonprofits are already heavily immersed in the email marketing game. But if you’re one of the […]

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Competitive Positioning for Nonprofits

How to Create a Brand Positioning Statement It’s an important question every organization must ask themselves: what sets you apart from the competition? Notice I said “organization.” Don’t think that just because you’re part of a nonprofit that you don’t need to put time and effort into branding! Nonprofits need to be aware of the […]

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Communications New Year’s Resolutions for Fundraisers

Important question, fundraiser. What portion of your job is communications? Answer: more than you probably realize. After all, two very large portions of the development cycle (cultivation and stewardship) involve a lot of communications. The nature and format of these communications can vary depending on whether you work with annual level donors or major donors. […]

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Content Strategy for Nonprofits: Make the Most of Your Story

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into a Google search, you were rewarded with scads of articles and […]

Top 12 Fundraising Tips for December

December is around the corner and we want to share best tips for your year-end fundraising. Sit back with your eggnog, put your feet up and review our list of what you need to know so you can have the best giving season ever: 1. Share your metrics for your December fundraising. Whether it’s total dollars raised, number of […]

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How to Reach Beyond Your Typical Donor Base

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your […]

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3 Weeks Until #GivingTuesday! Is Your Organization Ready?

#GivingTuesday is less than three weeks away… is your organization ready to leverage this global day of giving? From fundraising to just plain old engagement and awareness, there are many ways organizations across the social good ecosystem can participate. Read on for tips and resources on how to make an impact and start the season […]

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Optimizing Student Prospecting Efforts with Social Listening and Influencers

Social media can play many important roles in your student prospecting efforts— from knowing what prospective students care about to recruitment to enrollment. Learn why social listening is important and how to find and use the influencers among prospective and existing students, alumni, and parents. Social Listening – Tune into Your Audience By listening to […]