Content marketing is king. Does this sound familiar to you? I’m sure it does! You have heard this expression so many times because it is true. Let me show you why content is even more valuable for nonprofits. Unlike businesses, nonprofits have a purpose, a reason for existing other than selling something for the sake […]
brand awareness
Messaging to Build Your Nonprofit Brand
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]
The Secret to Building Nonprofit Brand Awareness
Building brand awareness was the number one goal among the nonprofits we surveyed this year, so I thought an article on the topic would be helpful. For whatever reason – probably because of the perceived resources required and/or too lofty of goals – building brand awareness is a daunting challenge for many. So much so […]