Messaging Brand Strategy

Messaging to Build Your Nonprofit Brand

Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]

More than a marketing plan

What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research, and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be […]