The best websites employ a user-experience strategy focussed on fulfilling end-user needs. For a regulatory college, their two primary audiences – members and the public, have very different needs. The College of Psychologists of Ontario (CPO) worked with C(Group to conduct research to understand their specific communication needs and to develop a strategy that would […]
Messaging to Build Your Nonprofit Brand
Building brand awareness can be a challenge for many but, if you’ve read Part 1 – The Secret to Building Brand Awareness and done your homework, you’re already running smoothly and ready to advance your brand by developing your messaging strategy. Branding can be even more effective in the nonprofit sector than the for-profit sector […]
More than a marketing plan
What’s in a marketing plan? Well, lots of things I’m sure you would say. Goals, data, challenges, obstacles, timelines, budgets, road maps, research, and intelligence, among many other things… Maybe some blood, sweat, and tears! How about commitment, promises, accountability? Your marketing plan is more than a list of ideas. In fact, it should be […]
Make Better Brand Decisions: 5 Guidelines for Brand Filters
How does your brand behave? What values influence or inform its actions? How do we make decisions that are “on brand”, and how do we communicate consistently?