The Best Non-Profit Intel

8 Tips to Re-Engage Lapsed Donors Through Email

Acquiring and retaining new donors requires effective marketing, staff time building the relationship, and continued stewardship. Individual donors are critical for nonprofits’ operations, yet greater than 75% end up giving a gift just once. With the investment you put into attracting new donors, it’s worth taking time to analyze which of your donors have lapsed in their activities and email […]

Romancing Your Donors: Showing the Love to Donors of all Levels

Ask successful couples what their secret is and you’ll often year that effective communication and attention play an important role. One of the basic tenants of successful fundraising is donor stewardship. Donors who have shown your organization some love through their gifts are at risk of walking away if not shown some love in return. Romancing […]

Communications New Year’s Resolutions for Fundraisers

Important question, fundraiser. What portion of your job is communications? Answer: more than you probably realize. After all, two very large portions of the development cycle (cultivation and stewardship) involve a lot of communications. The nature and format of these communications can vary depending on whether you work with annual level donors or major donors. […]

Content Strategy for Nonprofits: Make the Most of Your Story

If you are involved in your nonprofit’s marketing efforts, and especially if you’ve decided to see what the internet has to say about nonprofit marketing, no doubt you’ve come across the term content strategy. And if you had the courage to enter “content strategy” into a Google search, you were rewarded with scads of articles and […]

Top 12 Fundraising Tips for December

December is around the corner and we want to share best tips for your year-end fundraising. Sit back with your eggnog, put your feet up and review our list of what you need to know so you can have the best giving season ever: 1. Share your metrics for your December fundraising. Whether it’s total dollars raised, number of […]

How to Reach Beyond Your Typical Donor Base

As we reach the end of 2019, reflections and evaluations are at the forefront of everyone’s minds. What is working well? What could we change? How can we grow and create a larger impact? How can we make next year even better? One of the best ways to increase your impact is to expand your […]

The ABC’s of Winning a Lapsed Donor Back

Imagine this scenario: Your organization received a donation from a donor once or twice but have not received anything this year. Some nonprofit professionals may say well that donor is gone, time to find a new one. WRONG! Studies show that it costs less to retain, or re-engage, a lapsed donor, then it does to […]

The Fundraising Trends of 2019 You Don’t Want to Miss

If you’re looking for ways to boost your 2019 fundraising efforts for your nonprofit organization, you’re in the right place. There’s no better way to do so than by knowing the trends within your niche. Understanding what’s happening around you helps you to think ahead, learn people’s behaviors, and seize the opportunities available. Here are […]

Using Social Science to Strengthen Your Fundraising

At its core, fundraising is a persuasive craft. It involves using rational and emotional appeals to move listeners and readers to take some action, like making a gift or volunteering time in support of your cause. While fundraising communications are often counterintuitive to people outside of the field, the reality is that it most of its best […]

5 Things That Break My Fundraising Heart

Fundraising is the perfect job for hopeless romantics because being genuinely thoughtful and compassionate with your donors makes you a remarkably better fundraiser. Many of the charities I give to do an incredible job of making me feel appreciated. I reward them by making another gift and if I really love them, making my gift […]

The 5 ½ Principles of Effective Donor Surveys

Do you know why your donors give? Is there consensus within your organization about the reasons they dip into their pockets to fund your mission? Or are there simply “best guesses” floating around that may or may not accurately answer that question?   Unless you ask your donors directly, your gut instincts are merely opinions. And research kills opinions. […]

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